Celebs' identity crisis

B-town celebs must look for alternative domain addresses as urls in their own names have already been registered by fans.

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A source closely involved with the site says, "These URLs were taken, so we couldn't go for them. And then we thought that iampriyankachopra.com sounds classy."

While Priyanka found a way out, it is increasingly becoming a problem for stars to start sites with a URL of their choice, since these are taken by fans. Some do this with the intent of demanding money from celebs when they ask for ownership of the URL. kareenakapoor.com, amritarao.com, ranimukherjee.com or aishwaryarai.com are examples of sites not owned by the stars whose names they carry.

Identity crisis
Actress Amrita Rao calls this a case of "misrepresentation" and says she will have to create a site "with the URL amritarao17."

Like Priyanka, Kangna Ranaut too had a hard time when she decided to launch a website. The address kangnaranaut.com was taken by a fan and she had to go for realkangnaranaut.com. Her publicist says, "There were plenty of sites online that were using Kangna Ranaut's name. We understand that there are provisions within the law for a celebrity to get back ownership of such a URL, but since it's a time consuming process, we chose this URL instead."

Alternative ending
Actor Sonu Sood found another way out of the problem. "The URL sonusood.com was taken. Therefore, I chose the .in domain name. I didn't want to waste time negotiating with the owner of the URL," he says. Actor Adhyayan Suman also took the same decision. The actor says, "A guy bought the URL adhyayansuman.com in New Zealand after I did Haal-E-Dil, hoping to make money after I got established. He asked my publicist for $4000 to sell the URL."