Coronavirus: Amazon’s Twitch partners with concert service to let bands make money
Starting this week, any musicians registered on Bandsintown that have at least 2,000 followers will be able to collect money from live performances on Twitch.
For the past 13 years, Bandsintown LLC has offered musicians a platform to notify their fans about upcoming concerts. Before the spread of the coronavirus, the company's app listed more than 430,000 future live events.
But that all changed over the past few weeks, with artists and promoters having to cancel more than 50,000 shows due to the pandemic. And there is no telling when it will be deemed safe again to gather in large numbers.
That's left musicians without a major source of income. A growing number of artists, including Erykah Badu and the DJ Diplo, are instead performing live via apps like Instagram and YouTube. But there's typically no easy way to sell tickets, sponsorships or merchandise.
To help artists navigate this new economy, Bandsintown has partnered with Twitch, the live-streaming site owned by Amazon.com Inc. Starting this week, any musicians registered on Bandsintown that have at least 2,000 followers will be able to collect money from live performances on Twitch.
Currently, most artists who want to make money from Twitch need to submit an application and wait for approval. Bandsintown is fast-tracking the process to help artists collect revenue from advertising and online tips.
"There are massive cancellations of events happening," said Fabrice Sergent, the co-founder and chief executive officer of Bandsintown. "We immediately felt we could reshuffle our product road map to offer artists the ability to not just offer physical live events, but virtual concerts."
As governments ask people across the world to stay home, a growing number of artists have responded to their newfound confinement by streaming live on the internet. John Legend and Anitta raised money for charity via performances on Instagram, and DJ D-Nice used it to host the biggest dance party on the internet. Other artists have taken to Twitch and YouTube. Country singer Orville Peck is performing on all three.
Live online concerts have spread so rapidly that it's getting hard for fans to keep track. Bandsintown has already changed its artist pages so that any of its 530,000 registered musicians can post a notice of an upcoming livestream, including where to watch and when. Bandsintown is also hosting a live music festival Thursday on Twitch.
For some acts, touring is their biggest single source of revenue.
"It's our means of livelihood," said Tarriona Ball, known to her fans as Tank, the lead singer of Tank and the Bangas. "If we aren't touring, where is the money at?"
Tank and the Bangas had to suspend the tour for their latest album, "Green Balloon," right ahead of festival season. The band lost upwards of $50,000 from cancelled plane flights and other appearances.
While Ball can survive for a couple of months without touring, her bandmates and crew might not be so lucky. She is going to perform Thursday as part of two-day music marathon featuring 16 artists per day that Bandsintown is organizing on Twitch. It will raise money for people put out of work by the virus.
Bandsintown's first livestream on Twitch, featuring electronic artist Black Coffee, was watched by more than 84,500 people.
Money from livestreaming may not offset lost revenue from touring in the short term. Nor will it pay all the crew members who live tour to tour. But performing shows for large audiences online can help musicians in the long run.
"Most artists may simply not only keep in touch but also expand their following and audiences," Sergent said. "A problem may turn into an opportunity for many artists."
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