# Get Social Media savvy (HT Tech) > A new handbook tells you how to make the most of social media. Read on to know more. # Get Social Media savvy ## A new handbook tells you how to make the most of social media. Read on to know more. Jul 20 2010, 14:04 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) Most of us fell into social media. We ended up on Facebook and Twitter, possibly with a blog that three friends now read, but have not truly understood why social media is important and how we can use it to enhance our image, or promote our business. The subject is not exactly taught at school either. ![image caption](https://images.hindustantimes.com/tech/images/HTEditImages/Images/facebook_logo.jpg) Other sites and tools, such as Digg.com, the social news site, analytics tools like Twitteranalyzer (which lets you see who retweets your messages and what people are writing about you), too, are covered, as is the meaning of au courant words like 'microblogging' and 'mashup'. Says Sandeep Goyal, chairman, Dentsu India: "We felt that there was a gap in understanding on social media. Everyone knows a bit. Some know more than a bit. Only a few know a lot. We felt that a simple handbook would help." Also read click here. Krishna Prasad, chief experience officer, Dentsu Digital, adds: "Social media has touched a large number of people in different ways, so the awareness is there. But what is it really, what does it cover, who is a social media expert, how can I benefit from social media, etc, were questions that went unanswered." Excerpts from the Dentsu Social Media Handbook What could social media do for your brand? Learn what people are saying about you. Create buzz for events. Find new opportunities and customers. Improve your search engine visibility. Why should your business be connected via social media? Branding and Buzz Creation: Try and create a recognisable identity for your product or service, which is of high importance for a small-sized business. Get the word out about your products and services in a way that promotes online conversation. Online Reputation Management: You are being talked about on various Websites, forums and blogs. Each voice is important so keep track of, analyse and respond to it. Try to fix it if there is any wrong perception floating around. Establish yourself as an expert: Use forums and message boards to answer questions professionally, honestly and correctly, which will earn you respect as an expert in your niche. And then people online will look forward to your answers. The Dentsu Social Media Handbook is on sale for ₹99 at Crossword, Landmark, and all major bookstores. It can be purchased online at www.infibeam.com . Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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