NBA star LeBron James partners with Crypto.com to embrace Web3

    LeBron James and his LeBron James Family Foundation are partnering with Crypto.com to “support educational and workforce development opportunities focused on Web3.”
    By BLOOMBERG
    | Updated on Jan 29 2022, 12:40 AM IST
    LeBron James is the latest athlete to embrace cryptocurrency.
    LeBron James is the latest athlete to embrace cryptocurrency. (USA TODAY Sports)
    LeBron James is the latest athlete to embrace cryptocurrency.
    LeBron James is the latest athlete to embrace cryptocurrency. (USA TODAY Sports)

    LeBron James is the latest athlete to embrace cryptocurrency. The NBA star and his LeBron James Family Foundation are partnering with Crypto.com to “support educational and workforce development opportunities focused on Web3.”

    The partnership will provide students and families connected to the four-time NBA champion’s “I PROMISE” program access to tools and educational resources to participate in Web3.

    Also read: Looking for a smartphone? To check mobile finder click here.

    “Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” James said in a statement.

    Crypto.com has been furiously pushing its name to the world, paying over $700 million to be the title sponsor of what was once the Staples Center for the next 20 years, where James and the Los Angeles Lakers play their home games.

    The company has also teamed up with Matt Damon to be the face of its platform, spending over $100 million on the campaign. Since the partnership was announced in October, Bitcoin is down from over $60,000 to about $37,000.

    James is the latest of a growing list of athletes to get involved in the crypto space, following other stars like Odell Beckham Jr., Steph Curry and Tom Brady.

    Top Bitcoin Miners Pressed by U.S. Lawmakers to Detail Climate Impact, Power Consumption

    (Bloomberg) A group of Democratic lawmakers led by U.S. Senator Elizabeth Warren is demanding details from six of the world’s biggest Bitcoin miners about their electricity consumption and greenhouse-gas emissions, a warning shot that comes amid growing concern over the cryptocurrency industry’s environmental impact.

    The eight lawmakers sent letters Thursday asking miners including Marathon Digital Holdings Inc. and Riot Blockchain Inc., to provide their facilities’ annual electricity consumption, growth plans and impact on local power prices.

    Cryptocurrencies have come under increasing fire for the industry’s power consumption, which is now comparable to the entire country of Argentina. The letters raise the stakes in Warren’s campaign to crack down on wasteful Bitcoin operations after she sent a similar request last month to Greenidge Generation Holdings Inc., which powers its upstate New York facility with a natural gas plant. They also come as the industry reels from Bitcoin’s about-50% slump.

    “Given the extraordinarily high energy usage and carbon emissions associated with Bitcoin mining, mining operations raise concerns about their impacts on the global environment, local ecosystems, and consumer electricity costs,” wrote Warren and seven other U.S. lawmakers including Representative Katie Porter and Senator Sheldon Whitehouse.

    The letters also went to Stronghold Digital Mining Inc., Bitfury Group Ltd., Bitdeer Technologies Holding Co. and Bit Digital Inc. The miners have operations across the U.S. and in countries including Norway, Russia, Japan and Kazakhstan.

    The letter to BitFury’s Chief Executive Officer Brian Brooks asked him to provide details on the company’s electricity needs and climate impact.

    “What is your projected electricity consumption for cryptomining across all of your U.S. facilities combined over the next five years? What are your projected associated carbon emissions for that mining?” the lawmakers wrote.

    Brooks defended the industry’s energy consumption before a U.S. House subcommittee hearing this month.

    “Bitcoin mining consumes a small but nontrivial amount [of] energy relative to the amount of value created, and that that energy is on average drawn more from sustainable sources than the U.S. electric grid as a whole,” he told the committee.

    Mining uses powerful computers to solve math problems and order transactions on Bitcoin’s blockchain, with the fastest miners rewarded in Bitcoin. The biggest miners have operations with tens of thousands of computers humming in warehouses that resemble data centers and consume vast amounts of electricity.

    “The extraordinarily high energy usage and carbon emissions associated with Bitcoin mining could undermine our hard work to tackle the climate crisis -- not to mention the harmful impacts cryptomining has on local environments and electricity prices,” Warren said in an emailed statement.

    Representatives of Marathon, Stronghold, Riot and Bit Digital said in emailed statements that they welcomed the chance to talk with the lawmakers. Stronghold, which uses coal refuse to generate power and mine Bitcoin, said that its facilities were helping solve an environmental problem and could stabilize the power grid, rather than strain it. BitDeer and Bitfury didn’t respond to requests for comment.

    The letters come as Bitcoin miners face a crucial challenge in the wake of the token’s 50% plunge from an all-time high in November. While many mining operations made a handsome profit during Bitcoin’s gains over the past year, the slump may punish those with less efficient operations.

    The letters were also signed by senators Maggie Hassan and Edward J. Markey, and representatives Rashida Tlaib and Jared Huffman.

     

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    First Published Date: 29 Jan, 12:40 AM IST
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