Realme to launch new tech-life ecosystem brand ‘D’ on May 25

Realme today announced that it will soon be launching a new brand under its tech-life division. The new brand called ‘D’ will be making a global debut via a special event on May 25.

The company made the announcement via its Realme TechLife and Realme India Twitter handles. “It started with a DREAM, which led to a DISCOVERY of new DESIGN and DEVELOPMENT, to produce something DIFFERENT. The first brand in our ecosystem. Join us for the global launch on 25th May,” the company wrote in a post on Twitter.

Realme’s upcoming brand ‘D’ is focused on smart home technologies. The company said that D will ‘help its future consumers experience a smarter and more convenient tech life’ while adding that its upcoming products ‘will offer a differentiated proposition for consumers’.

With D, Realme promises to deliver products with uniform design language, quality assurance and internet experience.

“We are super excited as D will be finally here in just a few days and it will be the first brand in our Realme TechLife ecosystem. We are thankful for extraordinary response that we have been receiving, not just in India but across the world. We are confident that the upcoming brand will receive a lot of love from everyone, once they experience the different, new, versatile and exciting range of TechLife products from the upcoming brand,” Realme India & Europe CEO and Vice President, Madhav Sheth said on the occasion.

It is worth noting that Realme hasn’t shared whether or not it is planning to launch new products as a part of D’s portfolio.