All new Bank of Baroda website, bankofbaroda.in, launched by champion shuttler PV Sindhu

The all new Bank of Baroda website, bankofbaroda.in, has been launched today. The honours were done by none other than 2x Olympic winner, PV Sindhu. The aim of the all new Bank of Baroda website is to provide a well-integrated digital banking network targetted at meeting the needs of millennials and GenZ. Bank of Baroda has redesigned its corporate website with a user-friendly layout, advanced features and operations. In a statement, the bank said, "Bank of Baroda is looking forward to a strategic and impactful corporate digital makeover to serve the evolving needs of its vast customer base in India and abroad."

Vikramaditya Singh Khichi, ED, Bank of Baroda said, “Today we are living in both, a real as well as a digitally-enabled virtual world. We want to bring this virtual world to life through our bank’s digital offerings and revamping our Corporate website is one of the key steps towards it."

The Bank of Baroda website has used the colours vermilion, blue, and white to create a strong link with the brand and make it more visually appealing. Khichi added, "We are ensuring that they (customers) enjoy a smoother, richer and more delightful online experience while visiting the website.”

Top 5 enhanced features on Bank of Baroda website

1. Personalized user journey and intuitive navigation to showcase relevant products to visitors

2. Voice search and popular search tags

3. Blogs, Quick-access links and wide range of utilities

4. Interactive and useful business tools for end-to-end financial requirements

5. Unique, agile and seamless user interface + user experience

So, in the scheme of things, where did PV Sindhu come in? The official statement said, "Bank’s association with PV Sindhu for the launch is apt as the 2xOlympic winner perfectly matches the brand ethos of Bank of Baroda which exuberates credibility, perseverance and determination."

Sindhu, in her statement, said, "I am proud to be part of Bank of Baroda family and I am an avid user of the BoB World app which has best-in-class banking services. The key features of Save, Shop, Invest and Borrow answers all my financial requirements."