HT TECH wants to start sending you push notifications. Click allow to subscribe

Microsoft Bing, LinkedIn vows more ads transparency

Microsoft will provide more information on targeted adverts and protect users against any new risks from artificial intelligence, the company vowed Friday, as stringent EU rules on tech platforms enter into force.

By: AFP
Updated on: Aug 26 2023, 12:22 IST
The rules apply from Friday to these "very large" social media networks and websites. (AP)
The rules apply from Friday to these "very large" social media networks and websites. (AP)

Microsoft will provide more information on targeted adverts and protect users against any new risks from artificial intelligence, the company vowed Friday, as stringent EU rules on tech platforms enter into force.

Internet giants must now enforce the milestone EU's Digital Services Act (DSA), which demands they protect users online from harmful content and be more transparent about their algorithms.

You may be interested in

Mobiles Tablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹148,900₹159,900
Buy now
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
₹107,999₹149,999
Buy now
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
₹106,998
Check details
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹87,900
Check details
27% OFF
Microsoft Surface Studio A1Y 00022
  • Platinum Silver
  • 16 GB LPDDR4X RAM
  • 512 GB SSD
₹179,990₹245,900
Buy now
7% OFF
Microsoft Surface Pro 8 8PV 00029
  • Graphite Black
  • 16 GB DDR4 RAM
  • 256 GB SSD
₹139,999₹149,999
Buy now
47% OFF
Microsoft Surface 4 5UI 00049
  • Platinum Silver
  • 8 GB DDR4 RAM
  • 256 GB SSD
₹98,000₹186,500
Buy now
28% OFF
Microsoft Surface Pro 7 M1866 VDH 00013
  • Platinum
  • 4 GB LPDDR4X RAM
  • 128 GB SSD
₹74,000₹102,990
Buy now
35% OFF
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹25,999₹39,999
Buy now
55% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹20,999₹47,000
Buy now
32% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹19,689₹28,999
Buy now
Honor Pad X9
  • Gray
  • 4 GB RAM
  • 128 GB Storage
₹14,999
Check details

The European Union has named 19 platforms, the majority of whom are based in the United States, including Microsoft's Bing and LinkedIn as well as Facebook, Instagram, Snapchat and TikTok.

Also read: Looking for a smartphone? To check mobile finder click here.

The rules apply from Friday to these "very large" social media networks and websites.

One of the most significant demands under the DSA is the requirement to give users the option to have a non-personalised feed that is not based on profiling.

Microsoft-owned LinkedIn on Friday said in a blog post they had implemented this change for the desktop and mobile version of the network.

AI has also dominated headlines with its dizzying advances after chatbot ChatGPT, developed by OpenAI which Microsoft has invested in, burst onto the scene last year.

The EU is racing to approve the world's first law regulating AI by the end of the year.

Courtney Gregoire, Microsoft's chief digital safety officer, vowed Microsoft would "implement additional safeguards to protect against new risks related to AI as they arise and will continue to be transparent about our approach" in a blog post.

Gregoire said other measures taken by Microsoft to comply with the DSA include creating an "Ad Library", giving European users access to information about the adverts they see on the platform.

LinkedIn has taken a similar step.

Gregoire added that Microsoft would also "better explain to users how Bing search works, including its ranking principles, moderation policies, and user controls".

Snapchat, owned by Snap, unveiled changes as well this week to its app that include giving users control over the content they see and restricting targeted advertising to children aged 13 to 17 in the EU but also in Britain.

Follow HT Tech for the latest tech news and reviews , also keep up with us on ,Twitter, Facebook, , and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 26 Aug, 12:21 IST
Tags:

Sale

Mobiles Tablets Laptops
22% OFF
OPPO F25 Pro
  • Lava Red
  • 8 GB RAM
  • 128 GB Storage
₹23,499₹29,999
Buy now
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹148,900₹159,900
Buy now
8% OFF
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹82,999₹89,900
Buy now
3% OFF
Samsung Galaxy Z Fold5
  • Icy Blue
  • 12 GB RAM
  • 256 GB Storage
₹154,999₹159,999
Buy now
33% OFF
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹26,999₹39,999
Buy now
47% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹19,998₹38,000
Buy now
31% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹19,999₹28,999
Buy now
57% OFF
Honor Pad X8
  • Blue Hour
  • 3 GB RAM
  • 32 GB Storage
₹8,999₹20,999
Buy now
19% OFF
Microsoft Surface 3 1867 VGY 00021 Laptop
  • Platinum
  • 8 GB RAM
  • 128 GB SSD
₹94,990₹117,990
Buy now
11% OFF
Microsoft Surface 5 Intel Evo RBY 00023 Laptop
  • Platinum Silver
  • 8 GB RAM
  • 256 GB SSD
₹105,000₹117,999
Buy now
2% OFF
Microsoft Surface Book 2 1769 LQL 00023 Laptop
  • Space Grey
  • 8 GB RAM
  • 128 GB SSD
₹78,990₹80,999
Buy now
21% OFF
Microsoft Surface Book 2 HNL 00022 Laptop
  • Silver
  • 16 GB RAM
  • 512 GB SSD
₹179,990₹228,990
Buy now
NEXT ARTICLE BEGINS