Xiaomi and Leica Camera announce tie-up, vow new era of mobile imaging

Xiaomi and Leica Camera have officially announced their strategic cooperation in terms of mobile imaging. The first imaging flagship smartphone jointly developed by the two companies will be officially launched in July this year. Founded in 2010, Xiaomi is currently the world's third-largest smartphone manufacturer, as per the information provided by the company. In the field of imaging, based on Xiaomi's long-term technical accumulation in lens optics, chips, algorithms, etc., as well as its understanding of mobile photography, Xiaomi provides a photography experiences spanning portraits, night scenes, and snapshots.

Xiaomi and Leica share the same ideas regarding mobile imaging. Both companies are looking to explore the optical performance and photographic experience in the mobile imaging era through extreme technological breakthroughs and aesthetic pursuits. Also Read: iPhone tips and tricks: How to edit PDF on iPhone 13

"This cooperation will provide a strong boost to Xiaomi's imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies, product philosophies and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion." said Lei Jun, founder, chairman and CEO of Xiaomi Group.

Matthias Harsch, CEO of Leica Camera AG added, "Leica and Xiaomi are both global premium brands and during this unprecedented deep cooperation process, both parties have successively worked on the goal of providing customers a new era of mobile photography. We are convinced that the first jointly developed imaging flagship smartphone makes the pioneering progress of both companies visible. We will provide consumers in the field of mobile photography exceptional image quality, classic Leica aesthetics, unrestricted creativity, and will open a new era of mobile imaging."