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Expert Rating 4 /5
Design ★★★★★ ★★★★★
Display ★★★★★ ★★★★★
Software ★★★★★ ★★★★★
Camera ★★★★★ ★★★★★
Performance ★★★★★ ★★★★★
Battery ★★★★★ ★★★★★
Pros
Smooth performance Gorgeous design Excellent battery life Good cameras Cons
Very slippery ZenUI is cluttered Expensive compared to the competition
if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_0'); }); document.write(""); } if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_0'); }); document.write(""); } Back in 2014, ASUS made quite a splash in the Indian smartphone market when it launched the ZenFone 5 at a price that was unheard of for a device of its calibre. It was around the time that Motorola had made a comeback with the affordable Moto G and Moto E, redefining the concept of ‘budget smartphones’ as we knew it. Fast forward to 2016, and the situation is a very different one. Powerful phones from a variety of brands populate the budget segment, and affordable flagships are cropping up to satisfy users who want performance without bank-breaking prices. Which is why we admit we were surprised at ASUS’ pricing strategy for the ZenFone 3 range. The company has done a complete U-turn from its pricing policy the last couple of years, with the top-end ZenFone 3 Deluxe priced higher than Samsung’s S7 flagships. The mid-range ZenFone 3 on the other hand, has been brought in to compete in the Rs 20,000 – Rs 30,000 segment, with the brand betting on a combination of premium design and solid performance to make the smartphone a success. The ZenFone 3 comes in two variants – one with a 5.2-inch display, 3GB RAM and 32GB storage, and the other with a 5.5-inch display, 4GB RAM and 64GB storage. We’ve been using the former as our daily driver over the past two weeks, and here’s the lowdown.
Table of Contents
Specs at a glance Design: glass with class
Dimensions: 146.8 x 73.9 x 7.6 mmWeight: 144 grams Display: curvy clarity
Size: 5.2 InchResolution: Full HD (1080 x 1920 pixels)Display Type: IPS LCDPixel Density: 424 ppi Cameras: consistently good
Primary camera: 16 MPFlash: Dual-color LED FlashSecondary camera: 8 MP Software: not-so Zen
Operating System: AndroidOS Version: 6.0, Marshmallow Performance: plays smooth, lasts long
CPU: Octa core, 2 GHz, Snapdragon 625GPU: Adreno 506RAM: 3 GBMemory: 32 GB + Up to 2 TBSIM Slots: Dual SIM , GSM+GSM Verdict Editor’s Rating: 4 / 5 Pros: Cons: Key Specs Asus Zenfone 3
Specs at a glance Display
Size
5.2 Inch
Resolution
Full HD (1080 x 1920 pixels)
Performance
CPU
Octa core, 2 GHz, Snapdragon 625
RAM
3 GB
Storage
Internal memory
32 GB
External memory
Up to 2 TB
Battery
Capacity
2650 mAH, Li-ion, Non removable
Camera
Primary camera
16 MP
Secondary camera
8 MP
Connectivity
Network support
Dual SIM 4G
Other options
Wi-Fi, Bluetooth 4.2, GPS
Others
Battery Capacity
2650
Operating system
Android 6.0 Marshmallow
Design: glass with class
Dimensions : 146.8 x 73.9 x 7.6 mm Weight : 144 grams The ASUS ZenFone 3 is one of the best looking phones in its segment, rivalling even more premium options. Gone is the plasticky exterior of previous ZenFones, and in its place is a sleek metal and glass combo that oozes sex appeal. The lightweight metal frame measures 7.7mm in thickness, and is sandwiched between two layers of 2.5D glass. Both the front and rear feature Gorilla Glass protection to withstand against scratches and minor knocks. Our review unit was black, but you can also pick it up in gold, white and blue hues. The phone features ASUS’ trademark concentric circle design at the rear, making it stand out from other smartphones with similar designs. We should also mention that one of the key features of the ZenFone 3 (and the ZenFone 3 series as a whole) is that it doesn’t feature any antenna lines at the back. Instead, ASUS has been able to hide them from sight almost entirely, barring two strips at the top and bottom edges. The polished metal chamfers on the front and rear are a nice touch too. While the back panel is completely flat, the rounded edges make it comfortable to hold. The flip-side of the design is that the phone is slippery – we were terrified of dropping it, and we would recommend a case, which unfortunately would take away from the looks. While a glass rear panel does make phone’s more susceptible to smudges, on the ZenFone 3 they weren’t as visible as we’d expect. if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_1').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_1'); }); document.write(""); } if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_1').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_1'); }); document.write(""); } Coming to the port and button placement, the ZenFone 3 features the front camera, sensors, notification LED and earpiece above the display. A row of Android navigation keys are lined up below, but surprisingly don’t feature any LED backlighting, which we think is pretty stingy considering the phone’s price. The right edge is where you’ll find the power button and volume rocker, both featuring a textured finish that feels nice to the touch. The left spine is home to the SIM card tray, which accepts a micro-SIM and nano-SIM, with the latter doubling up as a microSD card slot. The bottom edge is arrayed with the USB Type-C port, primary microphone and loudspeaker grille, while at the top you’ll find the 3.5mm audio jack and secondary microphone. The rear panel gets the primary camera module, dual-LED flash, autofocus sensors and fingerprint sensor on top, and ASUS branding at the bottom. Our only real qualm with the ZenFone 3’s design is the protruding camera lens, which could get scratched over time. That’s another reason why we recommend using a case. Display: curvy clarity
Size : 5.2 Inch Resolution : Full HD (1080 x 1920 pixels) Display Type : IPS LCD Pixel Density : 424 ppi With a full HD resolution, the ZenFone 3’s 5.2-inch display offers crisp visuals and good clarity. It features high brightness levels of 600 nits, making it easy to view under bright sunlight. The viewing angles are also great, and watching videos and gaming on this phone was a treat. if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_2').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_2'); }); document.write(""); } In the display settings, you can choose between Balance, Bluelight Filter (cuts out the blue light to become easier on the eyes), Vivid and Customised colour modes. The display is fluid and responsive, and you can also enable a Glove mode by going into Settings > ASUS customised settings . Our only gripe with the display – and this has to do more with the 2.5D curved glass, is that it gets easily activated when you’re holding it while watching videos, often taking you away from the app you’re currently using. Cameras: consistently good
Primary camera : 16 MP Flash : Dual-color LED Flash Secondary camera : 8 MP The ASUS ZenFone 3 features a 16MP rear camera with f/2.0 aperture, a 6P lens and a tri-tech autofocus system which uses a combination of laser, phase detection and continuous autofocus. The smartphone also features four-axis OIS (optical image stabilisation), and adds EIS (electronic image stabilisation) for videos, which it can record in up to 4K resolution. The front camera on the other hand, hides an 8MP sensor that comes with f/2.0 aperture and views the world through an 85-degree wide-angle lens. if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_2').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_2'); }); document.write(""); } As always, the ZenFone 3 comes with ASUS’ PixelMaster 3.0 tech that brings a range of hardware and software optimisations. Coming to the camera app first, you’re greeted by a viewfinder flanked by controls on either side. The app offers a range of shooting modes, which include Auto , Manual , HDR Pro , Beautification , Super Resolution , Children , Low Light , QR Code , Night , Depth of Field , Effect , Selfie , GIF Animation , Panorama , Miniature , Time Rewind , Smart Remove , All Smiles , Time Lapse and Slow Motion . On the viewfinder, you can easily toggle the HDR mode, and enable auto HDR if you prefer. You’ll also find controls to access the flash, Manual mode and video mode. While the camera locks focus quickly, you can also long press on the viewfinder to lock the focus, exposure and white balance. When you do this, a slider pops up as well, letting you adjust the exposure further. The ZenFone 3’s primary camera delivers consistently good image quality – whether it’s close ups, landscapes or even low-light photos. In fact, low-light photography is one of the camera’s best features, and you can get some great, blur-free shots at night. We advise you stick to the auto mode for this though, because the low light mode tends to over expose brighter areas. While you can get decent macros in the auto mode, the Depth of Field mode can give you better results if you want a nice background blur. The front camera delivered surprisingly good results, both in daylight and low-light conditions. Selfies we captured with the snapper turned out sharp and detailed with natural skin tones. The Beautification mode on the ZenFone 3 is overkill though, letting you do everything from lighten your skin tone to thin your face. if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_3').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_3'); }); document.write(""); } Here are some image samples taken with the ZenFone 3’s primary camera. You can also check out our ZenFone 3 camera review for more. Software: not-so Zen
Operating System : Android OS Version : 6.0, Marshmallow The ASUS ZenFone 3 runs Android 6.0.1 Marshmallow with ZenUI 3.0 on top. ZenUI has come a long way since the ZenFone 5 days, and overall, the look is much closer to stock Android. The similarities end there though, because ZenUI 3.0 is packed with extra features, and unfortunately, a fair bit of bloatware too. if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_3').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_3'); }); document.write(""); } ASUS has really gone to town with the pre-loaded apps, which include a range of third-party apps as well as native ones – over 20 in fact. While some of these you can uninstall, others you can merely disable. ZenUI 3.0 features an app drawer, and drop down notification bar and quick settings menu. One great feature in ZenUI is the inbuilt search, which you can activate by swiping down on the screen, iOS style. Apart from doing an online search, you can also view results of apps and contacts, and view frequently used apps as well. ZenUI offers touch gestures like double tap to wake and turn off the screen, and swipe the screen to wake it up from idle mode. You can also draw gestures when the screen is locked to launch specific apps, although you can’t customise which apps to access. There are also some motion gestures, like flipping the phone when you get an incoming call to enable silent mode, and lifting the phone to your ear to answer calls. You can enable a one-hand mode by double tapping the home key as well. From settings, you can enable both an Easy Mode and a Kids Mode. One feature we really liked in ZenUI was the ability to program the recents key to take a screenshot by tapping and holding it. You can enable this option in ASUS customised settings. ZenUI allows for a fair bit of customisation through the Themes app, with a broad range of themes across categories. You can also download icon packs and wallpapers. For gamers, ZenUI features something called Game Genie , which pops up automatically when you start playing game. You’ll see a small gaming controller icon on the side when you start playing a game, and you can tap on it to record your gameplay and broadcast it live on YouTube and Twitch , search for tips or boost performance. Performance: plays smooth, lasts long
CPU : Octa core, 2 GHz, Snapdragon 625 GPU : Adreno 506 RAM : 3 GB Memory : 32 GB + Up to 2 TB SIM Slots : Dual SIM , GSM+GSM The ASUS ZenFone 3 is powered by a Snapdragon 625 processor, a 64-bit octa-core chipset clocked at 2.0 GHz. Now the Snapdragon 625 isn’t a flagship processor, but it’s the first mid-range chipset to be manufactured using the 14nm FitFET process, the same used on the flagship Snapdragon 820 chipset. This allows the processor to offer up to 35 percent less power consumption compared to previous gen chipsets. The ZenFone 3 model we’re reviewing is the 3GB RAM one, and in our experience, we found the smartphone to be zippy and smooth throughout. In fact, during our two week usage of the device we didn’t encounter any freezes or lags, and we think the ZenFone 3 is one of the most reliable phones in its segment. Whether running multiple apps, or playing games like Suicide Squad: Special Ops or Need for Speed: No Limits , the smartphone kept its cool and didn’t throw up any frame drops or overheating issues. Graphics render smoothly on this device, and it’s a great option if you’re looking for a smartphone for gaming or watching videos. The audio quality on this phone is crisp and loud enough that you won’t need to use headphones unless you want to. Our unit came with 32GB of storage, out of which around 23.5GB was available out of the box. If you opt for the 4GB RAM variant, you’ll get a higher 64GB of storage. The storage is expandable up to 256GB via microSD. Additionally, you also get 100GB of free Google Drive storage for two years with the smartphone, which is useful. The fingerprint sensor on the ZenFone 3 located at the rear works very well, and can unlock the phone from sleep. It rarely missed recognising our fingerprints, although the thin profile did result in a few misses when our fingers weren’t placed properly. Apart from unlocking the phone, you can also use the sensor to answer an incoming call (tap and hold to answer), launch the camera (double tap when the phone is unlocked) or take a photo (tap when the camera is on). The ZenFone 3 comes with a 2,600mAh battery (3,000mAh on the 4GB RAM variant), which on paper might look disappointing. In real life though, the ZenFone 3 offers impressive battery life, and this is a welcome change given that the previous-gen Intel-powered ZenFone models fared poorly in this department. We got an average of 5 hours of screen on time consisting of a few phone calls, using social media and messaging apps as well as streaming on Netflix . This result was based with both SIM slots in use, and data used only on Jio’s 4G network. In real life, this means the smartphone can easily get you through the day with heavy use. In our video loop battery drain test lasted for just over 13 hours. However, the flipside is that the ZenFone 3 doesn’t support fast-charging, taking over two hours to charge from 0 to 100 percent. The connectivity options on offer include dual-SIM, 4G (Cat. 4), dual-band Wi-Fi 802.11ac, Wi-Fi Direct, Bluetooth 4.2, USB Type-C and GPS with A-GPS. In case you’re wondering, the ZenFone 3 comes with VoLTE support, so you will be able to make HD calls on Reliance Jio’s network. Verdict Let’s forget about price and specs for a moment. We’ve been using the ASUS ZenFone 3 for a couple of weeks now, and we’ve found it to be a very reliable daily driver. The eye-catching design aside, the smartphone is fast and smooth, capable of running multiple apps and heavy games without breaking a sweat. The cameras are good, and the battery life is highlight too. If you’re worried that the smartphone doesn’t feature a Snapdragon 820 SoC, which the competition like the Xiaomi Mi 5 ( review ), OnePlus 3 ( review ) and the upcoming Lenovo Z2 Plus offer, we can bet that you wouldn’t be able to tell the difference unless you’re running benchmarks. Unfortunately for ASUS, the ZenFone 3’s price at Rs 21,999 (Rs 27,999 for the higher-specced 5.5-inch variant) puts it out of reach of several potential buyers. For the ZenFone 3 to have been truly competitive in the market, we’d have expected the price to be lower by Rs 3,000 – Rs 5,000 at the very least. That said, if you can afford a smartphone in this price band, we think the ZenFone 3 is one of the best you can buy. Just don’t forget the case. Editor’s Rating: 4 / 5 Pros: Smooth performance Gorgeous design Excellent battery life Good cameras Cons: Very slippery ZenUI is cluttered Expensive compared to the competition
Key Specs Asus Zenfone 3 RAM 3 GB Processor Qualcomm Snapdragon 625 MSM8953 Rear Camera 16 MP Front Camera 8 MP Battery 2650 mAh Display 5.2 inches See Full Specs
Asus Zenfone 3 Price View All
Rs. 21,599 .00
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Expert Rating 3 /5
Design ★★★★★ ★★★★★
Display ★★★★★ ★★★★★
Software ★★★★★ ★★★★★
Camera ★★★★★ ★★★★★
Performance ★★★★★ ★★★★★
Battery ★★★★★ ★★★★★
Pros
Robust metal body Good performance Impressive battery backup Cons
Bloatware-laden Zen UI Average camera performance
Update (November 9th): the review has been updated to reflect our opinions after the announcement of its official pricing . if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_0'); }); document.write(""); } if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_0'); }); document.write(""); } Did you know that there is a syndrome called ‘low battery anxiety’? It surprisingly affects as many as 90 percent of smartphone users. Even if you aren’t aware of the term, we are quite sure that you’d have faced this for yourself. With mobile devices becoming more than communication tools, we want them to be our all-time companions. Perhaps that’s why phone makers are coming up with handsets that pack large battery capacities – to ensure that they don’t give up in the middle of the day or give you battery anxiety. And ASUS was among the first few to kickstart this trend with the launch of the long-lasting ZenFone Max ( review ). Show Full Article As part of its latest ZenFone 3 series, the Taiwanese manufacturer has now introduced the battery-focussed ZenFone 3 Max , which seems like a decent offering, priced at Rs 17,999. However, it’s also up against some power-packed rivals such as the LeEco Le Max2 ( review ) and Lenovo Z2 Plus ( review ). Does the ASUS ZenFone 3 Max stand a chance in front of such biggies? Let’s find out in our review. if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_1').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_1'); }); document.write(""); }
Table of Contents
Specs at a glance Design: metallic goodness Display: an enriching, but reflective experience Software: gets a typical bloatware-ridden ZenUI treatment Camera: good, but not great Performance: manages to keep up, mostly Battery: delivers on the promise Verdict Editor’s rating: 3 / 5 Pros Cons
Specs at a glance Display
Size
5.5 Inch
Resolution
Full HD (1080 x 1920 pixels)
Performance
CPU
Quad core, 1.4 GHz + Quad core, 1.1 GHz, Snapdragon 430
RAM
3 GB
Storage
Internal memory
32 GB
External memory
Up to 128 GB
Battery
Capacity
4100 mAH, Li-Polymer, Non removable
Camera
Primary camera
16 MP
Secondary camera
8 MP
Connectivity
Network support
Dual SIM 4G
Other options
Wi-Fi, Bluetooth 4.1, GPS
Others
Battery Capacity
4100
Operating system
Android 6.0 Marshmallow
Design: metallic goodness
Dimensions : 151.4 x 76.2 x 8.3 mm Weight : 175 grams With the ZenFone 3 lineup, ASUS has been able to successfully shed its image of a budget smartphone maker, and that continues with its latest offering. But, instead of the drool-inducing combination of metal and glass in the ZenFone 3 ( review ), the ZenFone 3 Max sports a unibody metallic construction – similar to the ZenFone 3 Laser ( first impressions ). if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_1').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_1'); }); document.write(""); } However, that’s not to say that the smartphone doesn’t look as premium – in fact, it’s a welcome departure from its bulky predecessors. With its curved edges and rounded corners, the ASUS ZenFone 3 Max not only looks good, but feels better when held in the hand. Tipping the scales at 175g, it’s surprisingly lightweight considering the capacious battery it hides inside. It’s also been able to keep its thickness in check with its frame measuring 8.3mm. The metal body provides it a robust build. In terms of design elements, the ZenFone 3 Max holds no surprises. The fascia is dominated by a 5.5-inch display panel, with an earpiece, front-facing snapper, and a couple of sensors above, and a row of navigations keys at the base. Both the textured volume buttons and power switch are available on the right, whereas the left spine features an ejectable tray that can accept a nano-SIM card and either a micro-SIM or a microSD card. Up top lies the 3.5mm audio socket, while the base gets a micro-USB port along with speakers. At the back, you’ll find the primary camera, with the LED flash and laser focus module on either side, and a fingerprint scanner slightly below. Unlike most devices these days, the camera module sits flush with the body, which is quite good. Sadly, the metal body makes the phone slippery as soon as your hands are sweaty. Our review unit came in grey, although the ASUS ZenFone 3 Max can also be purchased in silver or gold hues. Display: an enriching, but reflective experience
Size : 5.5 Inch Resolution : Full HD (1080 x 1920 pixels) Display Type : IPS LCD Pixel Density : 401 ppi The 5.5-inch display on the ASUS ZenFone 3 Max is a 1080p affair. The screen offers decent sharpness and the colour reproduction is also impressive. However, the display is quite reflective, which makes it difficult to read anything in harsh lighting conditions. Even though the company has made use of IPS display on the phone, the viewing angles aren’t the best. The display glazes the edges of the phone, thanks to the 2.5D panel, which is further protected by Corning’s Gorilla Glass 3. The phone also features a Bluelight filter, which is really useful for long reading sessions or at night, since it puts less strain on your eyes. Software: gets a typical bloatware-ridden ZenUI treatment
Operating System : Android OS Version : 6.0, Marshmallow In the software department, the ASUS ZenFone 3 Max isn’t much different from its brethren. It comes with Android 6.0 Marshmallow, which is layered with Zen UI 3.0. Zen UI has some interesting features such as the universal search bar, ability to auto-categorise apps in the launcher, and Game Genie (live broadcasting of the gameplay, and in-game browser to search for relevant tips and tricks) among others. It also supports a number of off-screen gestures, allowing double-tap to lock and unlock, tracing characters like W, C, and Z to open Weather , Camera , and Gallery apps respectively. There’s one-hand mode that can be activated by tapping on the home button twice. As much as we like these features, ZenUI as a whole takes a toll on the hardware because of the sheer amount of bloatware. There are a lot of preloaded apps – Amazon Kindle , Puffin , and SimCity , along with almost a dozen apps from ASUS itself such as Do It Later , MiniMovie , ZenCircle . More importantly, many of the apps that come from company’s stable aren’t really useful, and can’t be uninstalled either. As a matter of fact, it even prods you to install more apps as soon as you set up the smartphone. The fingerprint reader on the ASUS ZenFone 3 Max is fast and accurate. Thanks to its 360-degree authentication, the phone can be unlocked as soon as you pick it up or take it out from the pocket. It also doubles up as a shutter button while using the camera. Camera: good, but not great
Primary camera : 16 MP Flash : Dual-color LED Flash Secondary camera : 8 MP The ASUS ZenFone 3 Max shares its camera specs with the mainstay of the lineup, the ZenFone 3 ( camera review ), i.e., a 16-megapixel sensor with f/2.0 aperture at the back. It also has fast autofocusing capabilities of 0.03 seconds thanks to a combination of laser, phase detection, and continuous autofocus mechanism. Even though it misses out on optical stabilisation, it boasts three-axis Electronic Image Stabilisation (EIS) to counter the inadvertent handshakes while capturing pictures or videos. The illumination is provided by a dual-tone LED flash. At the front, the handset sports an 8MP shooter for capturing selfies. The camera interface is quite rich, as it gives you a variety of modes ranging from manual to super resolution (combing four pictures together to create a larger 64MP photo), beautification to night (capturing more details in dim environments, albeit at a lower resolution). With ASUS’ proprietary PixelMaster technology, the brand has paid attention to software as well. It also detects the ambient surroundings to suggest the apt mode accordingly. Unfortunately for the ASUS ZenFone 3 Max, all that hardware prowess results in average picture quality, at best. There are decent levels of details in the daylight, but the pixelation is apparent when the pictures are viewed in the original resolution. The images also lack the punch in terms of the colour saturation. HDR mode does help the case in livening up the scene, but its processing takes a noticeable amount of time. In poorly-lit conditions, it results in a lens flare while capturing a light source, and the images tend to have a lot of noise. Take a peek at the shots captured with the phone. Unlike some of the alternatives, the video recording on the ZenFone 3 Max maxes put (pun intended) at 1080p resolution. While the Xiaomi Redmi Note 3 fares similarly in the camera department, both of them can’t match the imaging prowess of the Moto G4 Plus ( review ), which is probably the best shooter in this price bracket. Performance: manages to keep up, mostly
CPU : Quad core, 1.4 GHz + Quad core, 1.1 GHz, Snapdragon 430 GPU : Adreno 505 RAM : 3 GB Memory : 32 GB + Up to 128 GB SIM Slots : Dual SIM , GSM+GSM With the third iteration of the ZenFone series, the Taiwanese company has changed a lot of things, and the most prominent among them is ditching Intel SoCs for Qualcomm’s Snapdragon chipsets. The ZenFone 3 Max comes equipped with the octa-core Snapdragon 430 CPU, with its high-power cores running at 1.4GHz. It’s coupled with 3GB of RAM, and the combination manages to deliver a lag-free performance, for the most part. Navigation is quick, and switching between apps is instantaneous, though the heavy UI does slow down the device quite often. We played 3D-heavy games such as the Badland 2 and Need for Speed: No Limits , and the handset handled them just fine. While the graphics are smooth, there are noticeable stutters which spoil the gaming experience. The ASUS ZenFone 3 Max is also plagued with heating issues, as its rear heats up within just 15 to 20 minutes of gameplay. Taking care of your storage needs is a 32GB of memory on board, out of which around 21.2GB is available to you. You can top it up further by inserting the microSD card of up to 128GB in the hybrid slot. Thanks to USB On-the-Go compatibility, you can also use flash drives with the phone. Connectivity-wise, the ASUS ZenFone 3 Max comes with 4G VoLTE support, Wi-Fi, Bluetooth 4.1, and GPS. Battery: delivers on the promise
Capacity : 4100 mAH, Li-Polymer, Non removable Talktime : Standby Time : The ‘Max’ variants of the ZenFone smartphones feature beefy batteries. However, unlike its predecessors which drew juice from powerful 5,000mAh batteries, the ASUS ZenFone 3 Max sips power from slightly smaller 4,100mAh Li-Po unit. Despite that, it’s able to power the handset for about a day and a half consisting of typical usage of calls, sparing internet access via Wi-Fi or cellular data, and web browsing. Even with heavy use, it’ll easily last the entire working day. Our battery test is a testament of phone’s impressive battery life, as it played back a 720p video for about 15 hours and 30 minutes before giving up. You can also extend the battery of the ASUS ZenFone 3 Max further by enabling various battery-saving modes. You can also use the ZenFone 3 Max as a power bank, as it can charge other smartphones via the bundled OTG adapter at 1.5A output. Sadly, the ASUS ZenFone 3 Max doesn’t come with fast charging support, and that’s a bummer. The supplied 2A power adapter takes more than three and a half hours to charge from 10 percent to 100. Verdict The ZenFone 3 Max is also available in a smaller variant , featuring a 5.2-inch HD display, less powerful quad-core chipset, and a 13-meg primary snapper. Priced at Rs 12,999, it’s the most affordable smartphone in the family. In fact, it’s bigger sibling is also cheaper than the rest of the range (the next one in the lineup is the ZenFone 3 Laser which costs Rs 18,999), and both of them manage to stand out. They offer good build quality, decent performance, and stellar battery life. However, when we talk about the competition, then apart from the Max siblings’ battery life, nothing works in their favour. In fact, the smaller variant is up against rivals that also promise marathon battery, along with packing more powerful hardware – Coolpad Note 5 ( first impressions ), Lenovo ZUK Z1 ( review ) and the most popular of all, Xiaomi Redmi Note 3 ( review ). The 5.5-inch model – the one we’re reviewing – faces an even bigger uphill battle. Not only it has to match up to the affordable flagships, the Snapdragon 820-toting LeEco Le Max2 and Lenovo Z2 Plus, but also offerings such as the OPPO F1s ( review ) and Samsung Galaxy J7 Prime ( first impressions ) – both of which are also available offline. As a matter of fact, Note 3’s smaller sibling, the Redmi 3s ( review ) is powered by the same processor as the ASUS’ offering, yet is available at a lower asking price of Rs 8,999. Possibly the biggest edge the ZenFone 3 Max has is its availability across online and offline stores, something many devices in the competition can’t boast of. But even with its offline availability, the ZenFone 3 Max seems quite expensive for the features on offer. Except for its battery life, it easily gets beaten in all the aspects when compared to its peers, and that’s why it’s very difficult for us to recommend the Taiwanese brand’s latest launch. Editor’s rating: 3 / 5 Pros Robust metal body Decent performance Impressive battery backup Cons Bloatware-laden Zen UI Average camera quality Photos by Raj Rout
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Expert Rating 4 /5
Design ★★★★★ ★★★★★
Display ★★★★★ ★★★★★
Software ★★★★★ ★★★★★
Camera ★★★★★ ★★★★★
Performance ★★★★★ ★★★★★
Battery ★★★★★ ★★★★★
Pros
Smooth performance Gorgeous design Excellent battery life Good cameras Cons
Very slippery ZenUI is cluttered Expensive compared to the competition
if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_0'); }); document.write(""); } if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_0'); }); document.write(""); } Back in 2014, ASUS made quite a splash in the Indian smartphone market when it launched the ZenFone 5 at a price that was unheard of for a device of its calibre. It was around the time that Motorola had made a comeback with the affordable Moto G and Moto E, redefining the concept of ‘budget smartphones’ as we knew it. Fast forward to 2016, and the situation is a very different one. Powerful phones from a variety of brands populate the budget segment, and affordable flagships are cropping up to satisfy users who want performance without bank-breaking prices. Which is why we admit we were surprised at ASUS’ pricing strategy for the ZenFone 3 range. The company has done a complete U-turn from its pricing policy the last couple of years, with the top-end ZenFone 3 Deluxe priced higher than Samsung’s S7 flagships. The mid-range ZenFone 3 on the other hand, has been brought in to compete in the Rs 20,000 – Rs 30,000 segment, with the brand betting on a combination of premium design and solid performance to make the smartphone a success. The ZenFone 3 comes in two variants – one with a 5.2-inch display, 3GB RAM and 32GB storage, and the other with a 5.5-inch display, 4GB RAM and 64GB storage. We’ve been using the former as our daily driver over the past two weeks, and here’s the lowdown.
Table of Contents
Specs at a glance Design: glass with class
Dimensions: 146.8 x 73.9 x 7.6 mmWeight: 144 grams Display: curvy clarity
Size: 5.2 InchResolution: Full HD (1080 x 1920 pixels)Display Type: IPS LCDPixel Density: 424 ppi Cameras: consistently good
Primary camera: 16 MPFlash: Dual-color LED FlashSecondary camera: 8 MP Software: not-so Zen
Operating System: AndroidOS Version: 6.0, Marshmallow Performance: plays smooth, lasts long
CPU: Octa core, 2 GHz, Snapdragon 625GPU: Adreno 506RAM: 3 GBMemory: 32 GB + Up to 2 TBSIM Slots: Dual SIM , GSM+GSM Verdict Editor’s Rating: 4 / 5 Pros: Cons: Key Specs Asus Zenfone 3
Specs at a glance Display
Size
5.2 Inch
Resolution
Full HD (1080 x 1920 pixels)
Performance
CPU
Octa core, 2 GHz, Snapdragon 625
RAM
3 GB
Storage
Internal memory
32 GB
External memory
Up to 2 TB
Battery
Capacity
2650 mAH, Li-ion, Non removable
Camera
Primary camera
16 MP
Secondary camera
8 MP
Connectivity
Network support
Dual SIM 4G
Other options
Wi-Fi, Bluetooth 4.2, GPS
Others
Battery Capacity
2650
Operating system
Android 6.0 Marshmallow
Design: glass with class
Dimensions : 146.8 x 73.9 x 7.6 mm Weight : 144 grams The ASUS ZenFone 3 is one of the best looking phones in its segment, rivalling even more premium options. Gone is the plasticky exterior of previous ZenFones, and in its place is a sleek metal and glass combo that oozes sex appeal. The lightweight metal frame measures 7.7mm in thickness, and is sandwiched between two layers of 2.5D glass. Both the front and rear feature Gorilla Glass protection to withstand against scratches and minor knocks. Our review unit was black, but you can also pick it up in gold, white and blue hues. The phone features ASUS’ trademark concentric circle design at the rear, making it stand out from other smartphones with similar designs. We should also mention that one of the key features of the ZenFone 3 (and the ZenFone 3 series as a whole) is that it doesn’t feature any antenna lines at the back. Instead, ASUS has been able to hide them from sight almost entirely, barring two strips at the top and bottom edges. The polished metal chamfers on the front and rear are a nice touch too. While the back panel is completely flat, the rounded edges make it comfortable to hold. The flip-side of the design is that the phone is slippery – we were terrified of dropping it, and we would recommend a case, which unfortunately would take away from the looks. While a glass rear panel does make phone’s more susceptible to smudges, on the ZenFone 3 they weren’t as visible as we’d expect. if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_1').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_1'); }); document.write(""); } if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_1').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_1'); }); document.write(""); } Coming to the port and button placement, the ZenFone 3 features the front camera, sensors, notification LED and earpiece above the display. A row of Android navigation keys are lined up below, but surprisingly don’t feature any LED backlighting, which we think is pretty stingy considering the phone’s price. The right edge is where you’ll find the power button and volume rocker, both featuring a textured finish that feels nice to the touch. The left spine is home to the SIM card tray, which accepts a micro-SIM and nano-SIM, with the latter doubling up as a microSD card slot. The bottom edge is arrayed with the USB Type-C port, primary microphone and loudspeaker grille, while at the top you’ll find the 3.5mm audio jack and secondary microphone. The rear panel gets the primary camera module, dual-LED flash, autofocus sensors and fingerprint sensor on top, and ASUS branding at the bottom. Our only real qualm with the ZenFone 3’s design is the protruding camera lens, which could get scratched over time. That’s another reason why we recommend using a case. Display: curvy clarity
Size : 5.2 Inch Resolution : Full HD (1080 x 1920 pixels) Display Type : IPS LCD Pixel Density : 424 ppi With a full HD resolution, the ZenFone 3’s 5.2-inch display offers crisp visuals and good clarity. It features high brightness levels of 600 nits, making it easy to view under bright sunlight. The viewing angles are also great, and watching videos and gaming on this phone was a treat. if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_2').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_2'); }); document.write(""); } In the display settings, you can choose between Balance, Bluelight Filter (cuts out the blue light to become easier on the eyes), Vivid and Customised colour modes. The display is fluid and responsive, and you can also enable a Glove mode by going into Settings > ASUS customised settings . Our only gripe with the display – and this has to do more with the 2.5D curved glass, is that it gets easily activated when you’re holding it while watching videos, often taking you away from the app you’re currently using. Cameras: consistently good
Primary camera : 16 MP Flash : Dual-color LED Flash Secondary camera : 8 MP The ASUS ZenFone 3 features a 16MP rear camera with f/2.0 aperture, a 6P lens and a tri-tech autofocus system which uses a combination of laser, phase detection and continuous autofocus. The smartphone also features four-axis OIS (optical image stabilisation), and adds EIS (electronic image stabilisation) for videos, which it can record in up to 4K resolution. The front camera on the other hand, hides an 8MP sensor that comes with f/2.0 aperture and views the world through an 85-degree wide-angle lens. if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_2').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_2'); }); document.write(""); } As always, the ZenFone 3 comes with ASUS’ PixelMaster 3.0 tech that brings a range of hardware and software optimisations. Coming to the camera app first, you’re greeted by a viewfinder flanked by controls on either side. The app offers a range of shooting modes, which include Auto , Manual , HDR Pro , Beautification , Super Resolution , Children , Low Light , QR Code , Night , Depth of Field , Effect , Selfie , GIF Animation , Panorama , Miniature , Time Rewind , Smart Remove , All Smiles , Time Lapse and Slow Motion . On the viewfinder, you can easily toggle the HDR mode, and enable auto HDR if you prefer. You’ll also find controls to access the flash, Manual mode and video mode. While the camera locks focus quickly, you can also long press on the viewfinder to lock the focus, exposure and white balance. When you do this, a slider pops up as well, letting you adjust the exposure further. The ZenFone 3’s primary camera delivers consistently good image quality – whether it’s close ups, landscapes or even low-light photos. In fact, low-light photography is one of the camera’s best features, and you can get some great, blur-free shots at night. We advise you stick to the auto mode for this though, because the low light mode tends to over expose brighter areas. While you can get decent macros in the auto mode, the Depth of Field mode can give you better results if you want a nice background blur. The front camera delivered surprisingly good results, both in daylight and low-light conditions. Selfies we captured with the snapper turned out sharp and detailed with natural skin tones. The Beautification mode on the ZenFone 3 is overkill though, letting you do everything from lighten your skin tone to thin your face. if (!window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/RB_300x250', [[200, 200], [250, 250], [300, 250]], 'div-gpt-ad-1558683453319-0_3').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1558683453319-0_3'); }); document.write(""); } Here are some image samples taken with the ZenFone 3’s primary camera. You can also check out our ZenFone 3 camera review for more. Software: not-so Zen
Operating System : Android OS Version : 6.0, Marshmallow The ASUS ZenFone 3 runs Android 6.0.1 Marshmallow with ZenUI 3.0 on top. ZenUI has come a long way since the ZenFone 5 days, and overall, the look is much closer to stock Android. The similarities end there though, because ZenUI 3.0 is packed with extra features, and unfortunately, a fair bit of bloatware too. if (window.matchMedia('(min-width: 900px)').matches) { var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() {googletag.defineSlot('/10578778/Hub_RB_728x90', [728, 90], 'div-gpt-ad-1493810631751-0_3').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); document.write(""); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1493810631751-0_3'); }); document.write(""); } ASUS has really gone to town with the pre-loaded apps, which include a range of third-party apps as well as native ones – over 20 in fact. While some of these you can uninstall, others you can merely disable. ZenUI 3.0 features an app drawer, and drop down notification bar and quick settings menu. One great feature in ZenUI is the inbuilt search, which you can activate by swiping down on the screen, iOS style. Apart from doing an online search, you can also view results of apps and contacts, and view frequently used apps as well. ZenUI offers touch gestures like double tap to wake and turn off the screen, and swipe the screen to wake it up from idle mode. You can also draw gestures when the screen is locked to launch specific apps, although you can’t customise which apps to access. There are also some motion gestures, like flipping the phone when you get an incoming call to enable silent mode, and lifting the phone to your ear to answer calls. You can enable a one-hand mode by double tapping the home key as well. From settings, you can enable both an Easy Mode and a Kids Mode. One feature we really liked in ZenUI was the ability to program the recents key to take a screenshot by tapping and holding it. You can enable this option in ASUS customised settings. ZenUI allows for a fair bit of customisation through the Themes app, with a broad range of themes across categories. You can also download icon packs and wallpapers. For gamers, ZenUI features something called Game Genie , which pops up automatically when you start playing game. You’ll see a small gaming controller icon on the side when you start playing a game, and you can tap on it to record your gameplay and broadcast it live on YouTube and Twitch , search for tips or boost performance. Performance: plays smooth, lasts long
CPU : Octa core, 2 GHz, Snapdragon 625 GPU : Adreno 506 RAM : 3 GB Memory : 32 GB + Up to 2 TB SIM Slots : Dual SIM , GSM+GSM The ASUS ZenFone 3 is powered by a Snapdragon 625 processor, a 64-bit octa-core chipset clocked at 2.0 GHz. Now the Snapdragon 625 isn’t a flagship processor, but it’s the first mid-range chipset to be manufactured using the 14nm FitFET process, the same used on the flagship Snapdragon 820 chipset. This allows the processor to offer up to 35 percent less power consumption compared to previous gen chipsets. The ZenFone 3 model we’re reviewing is the 3GB RAM one, and in our experience, we found the smartphone to be zippy and smooth throughout. In fact, during our two week usage of the device we didn’t encounter any freezes or lags, and we think the ZenFone 3 is one of the most reliable phones in its segment. Whether running multiple apps, or playing games like Suicide Squad: Special Ops or Need for Speed: No Limits , the smartphone kept its cool and didn’t throw up any frame drops or overheating issues. Graphics render smoothly on this device, and it’s a great option if you’re looking for a smartphone for gaming or watching videos. The audio quality on this phone is crisp and loud enough that you won’t need to use headphones unless you want to. Our unit came with 32GB of storage, out of which around 23.5GB was available out of the box. If you opt for the 4GB RAM variant, you’ll get a higher 64GB of storage. The storage is expandable up to 256GB via microSD. Additionally, you also get 100GB of free Google Drive storage for two years with the smartphone, which is useful. The fingerprint sensor on the ZenFone 3 located at the rear works very well, and can unlock the phone from sleep. It rarely missed recognising our fingerprints, although the thin profile did result in a few misses when our fingers weren’t placed properly. Apart from unlocking the phone, you can also use the sensor to answer an incoming call (tap and hold to answer), launch the camera (double tap when the phone is unlocked) or take a photo (tap when the camera is on). The ZenFone 3 comes with a 2,600mAh battery (3,000mAh on the 4GB RAM variant), which on paper might look disappointing. In real life though, the ZenFone 3 offers impressive battery life, and this is a welcome change given that the previous-gen Intel-powered ZenFone models fared poorly in this department. We got an average of 5 hours of screen on time consisting of a few phone calls, using social media and messaging apps as well as streaming on Netflix . This result was based with both SIM slots in use, and data used only on Jio’s 4G network. In real life, this means the smartphone can easily get you through the day with heavy use. In our video loop battery drain test lasted for just over 13 hours. However, the flipside is that the ZenFone 3 doesn’t support fast-charging, taking over two hours to charge from 0 to 100 percent. The connectivity options on offer include dual-SIM, 4G (Cat. 4), dual-band Wi-Fi 802.11ac, Wi-Fi Direct, Bluetooth 4.2, USB Type-C and GPS with A-GPS. In case you’re wondering, the ZenFone 3 comes with VoLTE support, so you will be able to make HD calls on Reliance Jio’s network. Verdict Let’s forget about price and specs for a moment. We’ve been using the ASUS ZenFone 3 for a couple of weeks now, and we’ve found it to be a very reliable daily driver. The eye-catching design aside, the smartphone is fast and smooth, capable of running multiple apps and heavy games without breaking a sweat. The cameras are good, and the battery life is highlight too. If you’re worried that the smartphone doesn’t feature a Snapdragon 820 SoC, which the competition like the Xiaomi Mi 5 ( review ), OnePlus 3 ( review ) and the upcoming Lenovo Z2 Plus offer, we can bet that you wouldn’t be able to tell the difference unless you’re running benchmarks. Unfortunately for ASUS, the ZenFone 3’s price at Rs 21,999 (Rs 27,999 for the higher-specced 5.5-inch variant) puts it out of reach of several potential buyers. For the ZenFone 3 to have been truly competitive in the market, we’d have expected the price to be lower by Rs 3,000 – Rs 5,000 at the very least. That said, if you can afford a smartphone in this price band, we think the ZenFone 3 is one of the best you can buy. Just don’t forget the case. Editor’s Rating: 4 / 5 Pros: Smooth performance Gorgeous design Excellent battery life Good cameras Cons: Very slippery ZenUI is cluttered Expensive compared to the competition
Key Specs Asus Zenfone 3 RAM 3 GB Processor Qualcomm Snapdragon 625 MSM8953 Rear Camera 16 MP Front Camera 8 MP Battery 2650 mAh Display 5.2 inches See Full Specs
Asus Zenfone 3 Price View All
Rs. 21,599 .00
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vs
OnePlus 3
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