Becoming a parent means more time on Facebook according to a study | HT Tech

Becoming a parent means more time on Facebook according to a study

Mobile devices have become vital tools for parents and they spend 1.3 times more time on Facebook than non-parents, a study by Facebook IQ said.

By:IANS
| Updated on: Jan 12 2016, 17:43 IST
image caption
Parents globally spend 1.3 times the hours on Facebook mobile than non-parents according to a study. (Pixabay)

Mobile devices have become vital tools for parents and they spend 1.3 times more time on Facebook than non-parents, a study by Facebook IQ said.

"Having a child changes everything, including parents' relationship with their mobile phones. Moms' and dads' mobile phones have become their lifeline to managing schedules, keeping tabs on teens and sharing their kids' key milestones," Facebook IQ said in a blog post on Monday.

You may be interested in

MobilesTablets Laptops
23% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Vivo X100 Pro 5G
  • Asteroid Black
  • 16 GB RAM
  • 512 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

"By observing behaviour on Facebook, we see that parents overindex on mobile usage. In fact, parents globally spend 1.3X more time on Facebook mobile than non-parents," the blog added.

Also read
Looking for a smartphone? To check mobile finder click here.

The social network's research arm interviewed parents aged 25 through 65 in eight markets -- Australia, Brazil, Canada, Germany, Mexico, Spain, Britain and the US and analysed Facebook and Instagram data with the help of Ipsos MediaCT and Sound Research.

Millennial parents (aged 18 through 34) were 30% more likely than baby boomer parents (50 through 65) to use their mobile devices to make more informed purchase decisions, the study noted.

According to the study, 83% of parents said they have access to more information than their parents did.

While, 70% of millennial parents said they are more informed than their parents were, 76% of baby boomers said they gained access to the Internet and mobile devices at later stages in life.

Interestingly, more than 50% of parents said their child or children have more impact on purchasing decisions than they did while growing up.

The study also revealed that while parents are sharing more decisions with their children, they are also learning to prioritise their own needs so they can be better equipped to tend to their family.

"Parents are increasingly realising that if they take care of themselves first, they will be able to deal with their daily responsibilities and stresses and tend to their family's needs in a loving and energetic way," the blog further read.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 12 Jan, 17:39 IST
NEXT ARTICLE BEGINS