HBO Max Outage Reported by Thousands After ‘House of the Dragon' Debut

    The hotly anticipated debut of the “Game of Thrones” prequel saw a vast number of users flock to HBO Max, overwhelming the service for some on Sunday night in the US.
    | Updated on: Aug 25 2022, 13:16 IST
    Netflix, Hulu, HBO Max, Amazon Prime, YouTube killing off the music streaming business
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    1/6 Published in INFORMS journal, 'Marketing Science', research revealed that the consumption of audio music streaming was significantly reduced due to people being locked inside their homes. (Unsplash)
    2/6 People have instead turned to video platforms such as Netflix, Hulu, HBO Max and Amazon Prime as a means of keeping them entertained and engaged. (Unsplash)
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    3/6 According to Jaeung Sim of Korea Advanced Institute of Science and Technology (KAIST), "On average, audio music consumption decreased by more than 12% after the World Health Organization (WHO) pandemic declaration on March 11, 2020. As a result, during the pandemic, Spotify lost $838 million of revenue in the first three quarters of 2020, our results show that human mobility plays a much larger role in the audio consumption of music than previously thought." (Unsplash)
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    4/6 The study was conducted by Sim alongside Daegon Cho also of KAIST, and called ‘Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption’. It determined the nature of changes by looking at the streaming data for top songs for two years in 60 countries, as well as COVID-19 case and lockdown statistics and daily mobility data in those areas. (Unsplash)
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    5/6 Telang of Heinz College at CMU said "Despite the common expectation that the pandemic would universally benefit online media platforms, we found that it adversely impacted music streaming services, our findings imply that the substantially changing media consumption environment can put streaming music in a fiercer competition against other media forms that offer more dynamic and vivid experiences to consumers." (Unsplash)
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    6/6 The study revealed that the consumption of music had a direct correlation with lockdown restrictions associated with COVID-19 and the time spent at home. (Unsplash)
     House of the Dragon
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    House of the Dragon is the highly anticipated prequel to the Game of Thrones, one of the highest streamed shows of all time. (Bloomberg)

    The hotly anticipated debut of the “Game of Thrones” prequel saw a vast number of users flock to HBO Max, overwhelming the service for some on Sunday night in the US. More than 3,000 outages were reported across the global monitoring service Downdetector at 9 p.m. in New York, just as “House of the Dragon” was released.

    The show is being “successfully viewed” by millions of subscribers, a representative for Warner Bros Discovery Inc., the parent of HBO, said in a statement. “We're aware of a small portion of users attempting to connect via Fire TV devices that are having issues and are in the process of resolving for those impacted users,” the representative added. Inc., maker of the Fire TV product, said in a statement Monday that the problem had been resolved.

    Still, many users took to Twitter to complain about the issues.

    “House of the Dragon” arrives more than three years after the last episode of “Game of Thrones,” which alone drew 19.3 million viewers, a record for HBO. The prequel is set roughly 170 years before and focuses on the Targaryen family's bloody turmoils.

    Streaming companies have struggled to keep up with demand for their most popular shows. Earlier this year, the release of the season finale of “Stranger Things” sent Netflix Inc.'s platform crashing.

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    First Published Date: 23 Aug, 16:00 IST
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