Instagram KILLS swipe up links; move set to hit you, check this how to and save yourself trouble

This Instagram move will change the way users can use links on the platform from August 30. Find out how to save yourself a lot of trouble.
| Updated on Aug 24 2021, 03:13 PM IST
Instagram swipe up links: Know what is changing and how sharing links will work in the future.
Instagram swipe up links: Know what is changing and how sharing links will work in the future. (REUTERS)

Instagram is reportedly planning changes to the photo and video sharing service, that will change the way users share external content on the app, according to a new report. The Facebook-owned company has begun informing users about the upcoming changes to the app’s “swipe up” links, which allow users to add links to content that is hosted outside Instagram.

The service recently began showing a small popup notification to some users, as spotted by The Verge, which states that swipe up links will go away starting August 30. Instead, the company will allow users to link to external content and websites with the use of link stickers can be tapped by users. One of the biggest advantages of Instagram link stickers is the ability for users to reply to a story with a link, unlike the swipe up link that has the gesture in place of the reply button.

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The company revealed to The Verge that it was shutting down the swipe up feature because it wanted to “streamline” the story experience – and that stickers, which allow better customisation than a swipe up, would offer more creative control to users. It is worth noting that stickers can also be placed at any location on the screen, which could allow users to interact with them in different ways unlike the fixed location of the swipe up feature.

At the moment, only Instagram users who are verified or have more than 10,000 followers can currently use swipe up links. We have previously reported that Instagram was testing these stickers for some users on the platform – these included users who did not meet the above requirements. However, it looks like only those accounts that could create swipe up links will be able to share Instagram link stickers once the platform phases out swipe up links later this month, while the company considers expanding access to other users, according to the report.

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First Published Date: 24 Aug, 03:13 PM IST
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