Highlights: Apple launches 4-inch iPhone SE, smaller iPad Pro

Apple Inc is expected to launch a smaller, cheaper iPhone on Monday aimed at emerging markets and possibly China, the world’s biggest buyer of smartphones, as it looks to reverse a decline in worldwide sales of its most important product.

By: HT CORRESPONDENT
| Updated on: Mar 21 2016, 23:54 IST
image caption
Apple Vice President Greg Joswiak introduces the iPhone SE during an event at the Apple headquarters in Cupertino, California. (Reuters Photo)

Apple Inc on Monday unveiled a smaller, cheaper iPhone aimed at new buyers, especially in emerging markets and possibly China, the world's biggest buyer of smartphones, as the technology company looks to reverse a decline in worldwide sales of its most important product.

The new device, called the iPhone SE, has a 4-inch (10-cm) screen and starts at a price of $399. It represents Apple's second bid for the crowded mid-tier market after an unsuccessful foray three years ago.

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First Published Date: 21 Mar, 22:35 IST
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