# YouTube makes it easier for creators to understand monetisation performance | Tech News (HT Tech) > YouTube's new RPM monetisation metric provides more details on how exactly creators earned money. # YouTube makes it easier for creators to understand monetisation performance ## YouTube's new RPM monetisation metric provides more details on how exactly creators earned money. Aug 20 2022, 21:50 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![YouTube adds RPM as new monetisation metric.](https://images.hindustantimes.com/tech/img/2020/07/11/960x540/2020-05-19T122102Z_672446597_RC2ORG9VDSAI_RTRMADP_3_ALPHABET-YOUTUBE-ADVERTISING_1591969321661_1594437298053.JPG) YouTube adds RPM as new monetisation metric. (REUTERS) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By HT TECH YouTube has launched a new monetisation metric in YouTube Analytics that will help creators better understand how they’re earning on the platform. It will also give creators a better understanding of what's working and what’s not working for their videos. The new monetisation metric is called Revenue per mille (RPM) and it shows how much a creator earned per 1,000 views. It essentially compares the creator’s total revenue against their views. RPM takes into account all the revenue reported in YouTube Analytics. These include ads, YouTube Premium, Channel Memberships and Super Chat and Super Stickers. It then multiplies the total revenue by 1,000 and then divides it by total views in the same time period. > Creators: You can now see how much 💸 you make on YouTube relative to views you receive w/ RPM in YouTube Analytics.RPM = total revenue earned per 1,000 viewsUse it to track revenue performance & make more informed monetization strategy decisions → https://t.co/fxtdmawpJP pic.twitter.com/oSF81ITKgv— TeamYouTube (@TeamYouTube) July 9, 2020 YouTube in its blog post highlights the importance of RPM as “the most holistic measurement of the overall rate at which you earn money on YouTube.” Creators can also regularly review and evaluate their RPM to get a better idea of where exactly they should improve on. YouTube has so far offered CPM (cost per mille) which only showed the average amount of money advertisers paid for ads in their videos, and not what they actually earned. It shows revenue from ads and views that have been monetised. However, creators should note that RPM will be lower than CPM since it calculates revenue after deducting YouTube’s share. But there won’t be any difference in the total amount of revenue. YouTube creators can start using RPM now and find out more details about how exactly they earn money on the platform. Also read click here. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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