Flipkart acquires mobile gaming firm Mech Mocha

Flipkart on Tuesday announced the acquisition of Intellectual Property from Mech Mocha, a mobile gaming startup that runs India's first live-social gaming platform 'Hello Play'. With the acquisition, Mech Mocha’s team will join Flipkart in a bid to help the e-commerce company strengthen its gaming strategy.

Bengaluru-based Mech Mocha is a popular social mobile gaming platform. Available in seven Indian languages, it has more than 10 games including popular Indian multiplayer games such as Ludo, Carrom, Snakes & Ladder and Cricket.

ALSO READ: Flipkart to buy 8% stake in Aditya Birla's fashion unit for $204 mn

Co-founded by Arpita Kapoor and Mohit Rangaraju, Mech Mocha has received backing from top investors such as Accel Partners, Blume Ventures and Shunwei Capital. The Mech Mocha team will work under Prakash Sikaria, Vice-President at Flipkart.

Arpita Kapoor, Co-Founder & CEO, Mech Mocha, said, “… this strategic backing of Flipkart provides us an opportunity to be part of a larger ecosystem that helps us create unique social gaming experiences for Indian users. We look forward to being a part of the Flipkart ecosystem and leveraging the Flipkart Cloud Platform, Super Coins, Reward store and Flipkart Ads platform to strengthen the platform for our users.”

ALSO READ: Flipkart, Amazon estimated to sell 15 million smartphones during festive sales

Prakash Sikaria, Vice-President, Flipkart, said, “At Flipkart, we are focused on providing consumers with an opportunity to access great products and content while giving them an engaging experience. We see many first-time e-commerce users come online through formats such as video and games, as they build familiarity with the medium.”

ALSO READ: Breaking down Flipkart’s preparations for BBD 2020

“Our observations of Flipkart GameZone, reflect this trend as we see a strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey. Through this transaction, we will strengthen our capabilities in the gaming domain with access to Mech Mocha's IP, games and talented team that will help us accelerate our efforts in this space,” he added.