HT TECH wants to start sending you push notifications. Click allow to subscribe

Zynga CEO sees fast growth, even with Covid-fueled gains gading

For video-game makers, the Covid-19 party is largely over, though growth will continue apace for the industry, according to Frank Gibeau, chief executive officer of the company behind popular mobile-phone titles like Words with Friends.

By: BLOOMBERG
Updated on: Aug 20 2022, 22:33 IST
The deal increases Zynga’s mobile daily active users (DAUs) by more than 60% (REUTERS)

While Zynga Inc. saw a huge boost in new and returning users from March to June, game-playing metrics like daily active users are returning to normal as consumers begin to leave their homes, Gibeau said in an editorial board meeting Wednesday with Bloomberg News.

“March to late June was a unique period of time,” he said, adding those “days are probably over.” Yet even with kids also starting school, the industry will still maintain its strong double-digit growth, he said. Last quarter, the company’s adjusted revenue increased 38%.

You may be interested in

Mobiles Tablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹148,900₹159,900
Buy now
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
₹107,999₹149,999
Buy now
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
₹106,998
Check details
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹87,900
Check details
21% OFF
Acer Swift Go SFG14 41 NX KG3SI 002 Laptop
  • Pure Silver
  • 8 GB RAM
  • 512 GB SSD
₹58,999₹74,999
Buy now
41% OFF
Acer Aspire 5 A515 57G Laptop
  • Gray
  • 16 GB RAM
  • 512 GB SSD
₹52,990₹89,999
Buy now
22% OFF
Acer Aspire 3 A315 24 NX KDESI 004 Laptop
  • Silver
  • 8 GB RAM
  • 512 GB SSD
₹33,499₹42,999
Buy now
40% OFF
Asus VivoBook 15 X515JA BQ322WS Laptop
  • Transparent Silver
  • 8 GB RAM
  • 512 GB SSD
₹31,350₹51,990
Buy now
35% OFF
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹25,999₹39,999
Buy now
55% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹20,999₹47,000
Buy now
32% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹19,718₹28,999
Buy now
Honor Pad X9
  • Gray
  • 4 GB RAM
  • 128 GB Storage
₹14,999
Check details

Zynga, which recently increased its guidance for the year, will continue to grow by pursuing acquisitions and by trying out new platforms. Since Gibeau, 51, took over in 2016 and worked to right the company’s fortunes, the shares have more than quadrupled. Its market value is nearing $10 billion.

“Now we are thinking, What’s the next ascent, how do we get to $20 (billion)?” he said.

The company has announced two deals since June, including Zynga’s biggest ever: the $1.8 billion takeover of Turkish mobile-game maker Peak. It also acquired Turkey’s Rollic Games, which expands the company’s male, international demographics. The majority of Zynga’s gamers today are women between the ages 24 of 40.

ALSO READ: Hungry Indian gaming creators arrive on YouTube's global map

“The availability of capital is high, we are considering all our options there,” Gibeau said. In the past, the company issued bonds to finance deals, and sold its San Francisco headquarters in a lease-back arrangement.

Zynga is also trying out new platforms for games -- even experimenting with making console games, the domain of companies like Electronic Arts Inc., where Gibeau spent more than 20 years. Zynga has already announced games for Amazon.com Inc.’s Alexa and for Snapchat.

“We are experimenting in different places here, looking at PCs and consoles as another idea,” Gibeau said. “I don’t see it as an insurmountable hill.”

By Olga Kharif

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on ,Twitter, Facebook, , and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 13 Aug, 15:28 IST
Tags:

Sale

Mobiles Tablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹148,900₹159,900
Buy now
13% OFF
Xiaomi 14
  • Matte Black
  • 12 GB RAM
  • 512 GB Storage
₹69,999₹79,999
Buy now
11% OFF
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹79,800₹89,900
Buy now
3% OFF
Samsung Galaxy Z Fold5
  • Icy Blue
  • 12 GB RAM
  • 256 GB Storage
₹154,999₹159,999
Buy now
57% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹19,999₹47,000
Buy now
38% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹17,999₹28,999
Buy now
13% OFF
Samsung Galaxy Tab S9 5G 256GB
  • Graphite
  • 8 GB RAM
  • 256 GB Storage
₹88,058₹101,398
Buy now
28% OFF
realme Pad 2 WiFi
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹17,999₹24,999
Buy now
23% OFF
Infinix INBook X1 Neo XL22 Laptop Intel Celeron Quad Core 8 GB 256 GB SSD Windows 11
  • Blue
  • 4 GB RAM
  • 128 GB SSD
₹22,990₹29,990
Buy now
22% OFF
Asus ROG Strix G15 G512LI HN331TS Laptop
  • Electro Punk
  • 8 GB RAM
  • 1 TB SSD
₹70,990₹90,990
Buy now
18% OFF
Asus ROG Strix G15 G513RW HQ137WS Laptop
  • Eclipse Gray
  • 16 GB RAM
  • 1 TB SSD
₹82,990₹101,000
Buy now
28% OFF
Asus ROG Strix G15 G513RM HQ271WS Laptop
  • Eclipse Gray
  • 16 GB RAM
  • 1 TB SSD
₹81,990₹113,990
Buy now
NEXT ARTICLE BEGINS