Airtel IQ cloud-based communication platform launched in India: Here’s what it does

Airtel is making its presence even stronger in the enterprise segment by introducing Airtel IQ. It is a cloud-based communication platform that enables secure and easy communication between customers and businesses. The communication platform can mask numbers, encrypt the data mentioned during the communication and more when a customer gets in touch with the delivery agent (for instance) to get updates on food order.

The platform aims to eliminate the need for multiple communication platforms for different channels. “With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform,” says the firm. Made by company’s in-house engineering teams, Airtel IQ is integrated into telco grade infrastructure and is claimed to be a cost-efficient resource.

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The firm even revealed some of the popular businesses that have signed up to use this solution. This includes Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido.

“At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game changing products that we will be bringing to the market. Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely,” said Adarsh Nair, Chief Product Officer, Bharti Airtel.