Amazon announces top startups from its AGSP programme

Amazon India, back in January this year, had announced a partnership with Startup India. As a part of this partnership, the company had launched Amazon Global Selling Propel (AGSP) Accelerator program that was aimed at providing dedicated support to emerging Indian brands to reach customers around the world through the company’s Global Selling Program.

As part of the Startup Accelerator, Amazon had constituted a mentorship board consisting of Amazon leaders from India and across the world, VCs and senior leaders from Startup India and Invest India who will engage with emerging brands and provide them tailored resources including 1:1 mentorship on global demand patterns and insights on building successful exports business through e-commerce.

Amazon had said that the startups chosen for this program would be given the opportunity to showcase their business proposition to partner VC firms including Sequoia Capital India and Fireside Ventures and be given a chance to win a total equity-free grant of $50,000 from Amazon.

Now, Amazon has announced the startups that have been chosen for this program. The 10 shortlisted startups have been chosen from over 500 applications from 120 cities received in 2.5 weeks of the launch of the program.

The shortlisted startups include Bengaluru-based Azani Active, Mumbai-based D’Moksha, Soulflower and Wellbeing, Jaipur-based Femora, Delhi-based Rage Coffee and Sirona, Gurugram-based Slurrp Farm and Why Wait, and Mumbai and Pune-based True Elements.

“I would like to welcome all the 10 shortlisted startups as part of the Amazon Global Selling Propel Accelerator...It is a great opportunity for Indian startups to showcase their ‘Made in India’ innovation and entrepreneurial spirit at an international scale and create a truly global consumer brand and we are humbled to be a part of their journey.” Abhijit Kamra, Director, Global Trade at Amazon India said on the occasion.