Amazon Prime Video turns into aggregator with Channels; check big benefits

Amazon India took a major step in turning the Amaxon Prime Video video streaming service into a super app today. Amazon India introduced a new functionality called Prime Video Channels that will give Prime members seamless access to content from other popular OTT services. Amazon Prime Video Channels will be available in India starting September 24. It will act as an intermediary and give Prime members the option of streaming content from popular OTT services on the Amazon Prime Video app and website in India.

Amazon India said that at launch, the Amazon Prime Video Channels will give Prime members the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries etc, from eight video-streaming services. The list includes Discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, Hoichoi, manoramaMAX, and ShortsTV. Each of these services is accessible with their respective add-on subscriptions. This means that customers will need to pay only for the service they choose. Simply said, Prime members will have to pay for the subscription of the specific OTT service that they want access to. Amazon India also said that at launch, Prime members will be able to enjoy a special introductory annual subscription offer made available by the OTT channel partners. Here is the annual pricing Amazon Prime Video Channels price list:

-- Discovery+ will cost ₹299 annually. The video streaming service said that Discovery+ is offering a 25% discount for Prime members at launch.

-- DocuBay will cost ₹499 annually. At launch, DocuBay is offering a 50% special discount on its original pricing of ₹999 for Prime members on annual subscriptions.

-- Similarly, Eros Now will cost ₹299 annually. At launch, Prime Members can avail an introductory 25% off on annual subscriptions offered by Eros Now.

-- Annual Hoichoi subscription will cost ₹599. Amazon Prime Members can avail 33% discount on hoichoi annual subscription for multiple streams and devices.

-- Coming to Lionsgate Play, the service will cost ₹699 per year.

-- Similarly, ManoramaMAX will be available at an annual subscription of ₹699.

-- MUBI will be available at an annual subscription fee of ₹1999. MUBI is offering an introductory discount to Prime members at launch. However, Amazon India didn’t mention exactly how much discount the OTT platform is offering.

-- Lastly, ShortsTV subscription will be available for ₹299 a year. Prime members can sign-up to ShortsTV at a 40% discount as an introductory offer at launch.