iPhone goes red: Apple launches limited edition 7 and 7 Plus model in new colour

Apple Inc is ready to paint the town red.

The tech giant on Tuesday unveiled red iPhone7 and iPhone7 Plus along with new variants of iPhone SE.

The limited edition red iPhone would contribute to fund the global fight against AIDS, the Cupertino-based firm said.

"Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT) RED Special Edition all the way to today's lineup of Beats products and accessories for iPhone, iPad and Apple Watch," CEO Tim Cook said.

The new colour was brought to life in partnership with RED, he said.

"Apple is the world's largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED)," said Deborah Dugan, (RED)'s CEO.

Product (RED) is a charity that has partnered with a number of major corporations to donate a part of their proceeds to AIDS research.

The red iPhones will come in 128GB and 256GB versions, available to order online worldwide and in stores beginning March 24 at a starting price of $749 (around ₹49,000).

The phones will be available in India on the same day.

The new storage variants of the iPhone SE -- 32GB and 128GB - replace the 16GB and 64GB models but prices remain unchanged. These, too, would be available from March 24, with a starting price of $399 (around ₹26,000).