Cricketer Virat Kohli joins Hyperice as athlete-investor

Global wellness brand Hyperice has announced cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Virat Kohli will help accelerate the company's expansion into India. Virat Kohli is not the only iconic sportsman on board. He joins other elite global athlete-investors, including global football superstar Erling Haaland, 4-time tennis Grand Slam champion Naomi Osaka, Super Bowl MVP Patrick Mahomes, NBA Star Ja Morant and PGA TOUR champion Rickie Fowler.

The captain of the Indian cricket team, Virat Kohli has ranked No.1 in all formats of the game during his career. His current ranking on Instagram is 4th in the sportsperson category.

On Hyperice, Virat Kohli said: “As athletes, the way we train and compete defines us. Hyperice has provided me with a suite of innovative products that have continuously helped me optimize my performance and recovery, so it was a no-brainer for me to join the team as both an investor and ambassador.”

Jim Huether, CEO of Hyperice said, “Virat is one of the most prolific cricketers around the world and we are honored to have him join Team Hyperice. We are on a mission to help everyone move and live better, and Virat is key to helping us elevate the importance of both mental and physical wellness for all people - both on and off the field.”

Hyperice was founded in 2010 by Anthony Katz. He kickstarted a movement around performance recovery technology. What started as an ice and compression sleeve, has since evolved into numerous product lines and categories including its award-winning Hypervolt, Vyper, Venom and Normatec lines.

Hyperice recently launched its new pinnacle innovation - Hyperice X - the world's first ever portable contrast therapy device. It creates a localized cycle of alternating heat and cold to the area for recovery and rehabilitation. This brings together the best of both worlds with all the benefits of icing and all the therapy of heat in one device designed to temporarily numb pain and relieve inflammation (cold) and soothe stiff joints and relax muscles (hot) in the treated areas...all with no ice, cords, or water.