Flipkart recorded a surge in the sale of productivity-based products during Freedom Sale

Flipkart recently hosted Freedom Sale on its platform. It was also one of the first big online sales since the Covid-19 lockdowns. The e-commerce company has now shared some of the key highlights of the sale revealing a big change in buying behaviour this year.

According to Flipkart, tier 2 and tier 3 cities featured among the top-selling cities. The company pointed out that the platform saw a massive shift towards work and education-oriented products such as mobile phones, laptops desktops, IT accessories, power banks, and storage.

Flipkart said it registered healthy growth in mobiles and premium smartphone segments. It also recorded a surge in Flipkart Warranty and Complete Mobile Protection segment of value-added services.

“The need to stay connected at home meant the computing and peripheral segments were invigorated. Newly launched laptops were sold out in 120 seconds, and routers saw high demand,” said Flipkart in a note.

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It also pointed out that there was a big spike in the sale of trimmers as many missed out on access to grooming services during the lockdown. Flipkart sold 1 trimmer every 2 seconds during the Freedom Day sale.

There was also a big demand for power banks, fast charging cables and chargers in general. Flipkart claims it sold enough power banks to power 1000 electric cars for 100kms.

Apart from productivity-based products, Indian consumers also spent on fitness and product upgrades. There was a spike in the sale of smart wearables. People also bought tripods more than ever, highlighting a focus on digital content creations. Flipkart says the amount of storage sold during the sale is enough to store 1.5 million 4K movies.

“As we work and shop remotely, we realise what a blessing the internet has been in our lives. Over the past 25 years of internet and digitisation of India, metros and cities have always been the sole beneficiaries of growing connectivity and infrastructure. The proof of progress, though, is in inclusive growth. If a consumer from Mumbai or Pune can conveniently shop online, so must customers in Patna or Kohima enjoy an empowering experience,” added the Flipkart note.