Lava launches S12, with 3D

Lava Mobiles is set to take on the smartphone segment with the new Lava S12 - its first Android smartphone which provides users with a 3D interface.

"A fruit of Lava's R&D in cooperation with its key Application development partners, S12 is the first step in knocking Lava Mobile's entry in the smartphone segment. We aim to create best in class products that are not just technologically superior but are also designed keeping in mind the changing customer needs." Says Mr Sunil Raina, Chief Marketing Officer, Lava International Limited

The S12 is a sleek smartphone which is just 13mm thin. A matte leather finish lends a contemporary feel to the phone. The phone has a smart outlook with rounded top & bottom edges that not only makes the phone comfortable to hold but it gives it a stylish curved look. The metallic silver finish on the hard keys and edges makes the phone stand out from the rest.

The UI transforms the home screen into a virtual 3D space and offers 16 customizable home screens, which can be modified by the user as per his requirements and interests.Fast switching between screens with a single gesture, unique smart folders and a rich set of animated 3D widgets, make the navigation simple and effective. Such an interface has not been seen on any phone in this price segment.

Sporting a large 3.2-inch display with a 480 x 320 pixel resolution, the S12 is great to watch videos, browse the Internet or play games. The capacitive touchscreen provides quick response and better accuracy. A 600MHz processor by Qualcomm powers the Lava S12.

The phone supports up to 32GB expandable memory and runs on Android Froyo (2.2) Operating System. To keep the user connected on the move, the S12 comes with 3G (up to7.2Mbps), Wi-Fi, Wi-Fi hotspot and Bluetooth connectivity.

With a strong focus on providing a richer, out of the box, smartphone experience, Lava S12 is preloaded with a host of useful applications. Other than the standard Google Application suite that offers Gmail, Google Maps, and Google Chat, there are Facebook, Twitter and Nimbuzz apps also present. Lava also lets the user watch live TV channels on the move. With the S12, users get one-year subscription of Zenga Mobile TV absolutely free.

SlideIT keyboard option in LAVA S12 is an innovative keyboard solution that enables users to type by sliding fingers. This makes typing much easier and faster over a touch device. As per NissimBenbenisty from Dasur, the company behind this app - "Lava is the first Indian smart-phone to collaborate with Slide IT. This will provide S12 users an innovative & fun-filled way to input text into their phones."

The S12 features a 5MP fixed focus camera on the back with digital zoom to give you the perfect picture you want. The 1300mAh battery provides long battery life thanks to smart battery management.

The S12 will be priced at an MRP of ₹9999 and will come with a free 2GB microSD card in the box. It will be available at all leading stores and e-commerce portals.