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Musk Says Advertising Revenue on X ‘Drops Massively’ During War

Elon Musk said advertising revenue on X, the site formerly known as Twitter, “drops massively during war,” according to a post in response to an user’s tweet about her payouts going down.

By: BLOOMBERG
Updated on: Oct 18 2023, 07:16 IST
X ad revenue is decreasing with the on-going war. REUTERS/Dado Ruvic/Illustration/File Photo/File Photo (REUTERS)

Elon Musk said advertising revenue on X, the site formerly known as Twitter, “drops massively during war,” according to a post in response to an user’s tweet about her payouts going down.

His comment comes as X faces growing regulatory scrutiny in the European Union over concerns about potential violent or terrorism-related content on the social media platform.

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Musk didn’t refer to any specific conflict in his post.

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First Published Date: 18 Oct, 07:16 IST
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