Netflix adds support for Hindi interface as it looks to expand footprints in India

Netflix on Friday announced the availability of Hindi user interface for users. The new language support will be available on mobile, TV, and web versions of the popular streaming platform. The Hindi user interface will also be available for Netflix users outside India.

As it implies, Netflix users can now sign up, search, make payments, look up collections in the Hindi language. To enable Hindi support, users need to go to the Language option under the Manage Profiles section on the desktop, mobile browser, and TV. On Netflix, subscribers can create up to five profiles in each account, and each profile can have its own language setting.

"Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi," said Monika Shergill, VP-Content, Netflix India in a release.

The latest feature comes as part of Netflix’s ongoing efforts to expand its user base in India. The company in its release pointed out that it has been “investing heavily” in Indian films and series across all genres. It has already announced a lineup of 17 new titles such as including Ludo, A Suitable Boy and Mismatched and the upcoming film Gunjan Saxena: The Kargil Girl.

Just like other internet giants, Netflix has been customising its services for Indian users. Apart from the latest Hindi interface and support for local creators, Netflix also offers affordable mobile-only plans in India. The company is also said to be testing a new Mobile+ plan which will allow users to stream in HD on mobile as well as on laptops.