Netflix launches 'Tudum'; It's all about tips, tricks and lists

Popular video streamer Netflix has launched a new companion website ‘Tudum’ to provide news, interviews, behind-the-scenes videos and much more for its viewers. “Today, we’re launching Tudum, Netflix's official companion site — a place where you can dive deeper into the stories you love,” Chief Marketing Officer, Bozoma Saint John said in a press release.

Tudum is the spelling of Netflix's signature sound. The website will offer first looks, news, behind-the-scenes videos and interviews of Netflix shows and stars for its global viewers. The new website is currently only available in English. According to the press release, the website will not only provide an inside scoops and enable them to dive deeper but will also make them extend the stories beyond the films's endings by bringing their favourite stories to life with helpful tips, tricks and lists.

Netflix said that Tudum will enable users to delve further into the content and find out if their favourite show is based on a true story or whether the cast of 'The Witcher' has appeared on other shows.

The streaming giant has been keen on keeping its audience glued. Last month, they announced to publish a weekly report detailing its most popular TV shows and movies in order to be more transparent about their viewership. The first list was published last month, based on the total hours viewed in a title's first 28 days on Netflix.

Earlier, in September, the OTT platform had also held a first-ever virtual global fan event by the name of Tudum. The event brought a whole host of announcements including trailers, cast reveals and much more for original movies and TV shows arriving this year and beyond. The streaming giant also has a host of sites like Strong Black Lead, Geeked, Netflix Is a Joke, Con Todo and Most.