Paytm launches Android Mini App Store for Indian developers

Paytm on Monday launched the Android Mini App Store in India. The Android Mini App Store has been launched to support Indian developers such that they are able to take their innovative products to the masses

Paytm says that the Mini apps are a custom-built mobile website that gives users app-like experience without having to download them, which would help users in saving their mobile data and phone memory. The company says that it is providing listing and distribution of these mini-apps within its app without any charges.

Furthermore, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users for payments.

“The company provides Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2% charge for other instruments like credit cards. This local India’s app store aims to drive the Atmanirbhar Bharat mission while keeping the digital consumer spends within India,” the company wrote in a press note.

Paytm Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps. More than 300 app-based service providers such as Decathalon, Ola, Park+, Rapido, Netmeds, 1MG, Domino's Pizza, FreshMenu, NoBroker have already joined the program. It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users.

Paytm says that this app store has been running in beta with select users and witnessed over 12 million visits in the month of September.

“Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn't require any separate download and enables them to use their preferred payment option," Vijay Shekhar Sharma, Founder & CEO - Paytm said on the occasion.