Poco F1: Xiaomi unveils OnePlus 6 alternative with similar specs but lesser price

India is no stranger to dual brand strategy. For instance, Huawei has online-only Honor brand. Lenovo and Motorola have also been in the market for quite some time. The latest to hop on the bandwagon is Xiaomi.

Poco F1 starts at ₹20,999 for the base model with 6GB RAM and 64GB storage. The mid-range variant of Poco F1 with 6GB RAM and 128GB storage will retail at ₹23,999. Poco F1 with 8GB RAM and 256GB storage will be available at ₹28,999. The 'Armoured' edition of Poco f1 is the most expensive in the series with a price tag of ₹29,999.

Poco by Xiaomi is the new sub-brand that is aimed at delivering flagship-level phones at affordable prices - a strategy well implemented by OnePlus in India. Poco by Xiaomi emphasises on giving you "speed" and solid performance. The first phone from Poco by Xiaomi is Poco F1.

Poco F1 is a notch trotting Android smartphone with top of the line specifications like Qualcomm Snapdragon 845 processor and 8GB RAM. Aimed at power users, Poco F1 brings a myriad of under the hood optimisations for improved performance. It also has liquid cooling technology for those who have heavy usage like playing graphic intensive games and high resolution streaming. It is powered by a 4,000mAh battery.

Poco F1 comes with a xx display with full HD resolution. It sports dual AI camera with smart scene detection, portrait mode and xx megapixel selfie camera. Connectivity options include dual 4G VoLTE, 4G+, USB Type-C port and a 3.5mm headphone jack.

In comparison, OnePlus 6 is available in India at a starting price of ₹34,999. The smarphone comes with a 6.28-inch display with 19:9 aspect ratio. Running on Android 8.1 Oreo, OnePlus 6 also runs on Qualcomm Snapdragon 845 processor with up to 8GB of RAM.

OnePlus 6 features dual-rear camera setup that consists of 20-megapixel and 16-megapixel Sony IMX519 sensors. The dual cameras have OIS, EIS, and ultra slow motion video recording at 480fps. On the front, it has a 16-megapixel camera for selfies.