Sennheiser now owned by Sonova! Know what happens next for this audio brand

Sennheiser Consumer Business has changed its ownership! The popular audio brand from Germany is now officially a part of the Sonova Holding AG group. The announcement came at the Sennheiser Consumer Innovation press event, wherein the change in ownership was made public. For Sennheiser fans, this is big news but based on the current plans, it seems nothing major is going to change for long-time fans of the brand. As part of the new deal, Sonova gains the license to use the Sennheiser brand name for its products. 

In an official press note, Sennheiser says that it will continue providing consumers with the solutions to immersive audio experiences with premium headphones and AMBEO Soundbars, and even speech-enhanced hearables.

 “Sennheiser and Sonova share many values and will leverage various complementary strengths,” says Martin Grieder, Sonova GVP Consumer Hearing. “Both brands have a passion and dedication to high-quality audio with innovation at the heart of the business,” he added. 

Sennheiser is now part of Sonova

As part of the deal, Sennheiser and Sonova will operate under the Sennheiser brand umbrella, as a long-term licensing agreement has bene given to Sonova for the use of the Sennheiser brand. The brand will continue to operate in the popular audio segments of headphones. The focus will be on Hi-Fi sound quality, wearing comfort, long battery life, noise reduction, and enhanced hearing. 

Other than headphones, the new venture will continue to focus on audiophile earphones, enhanced hearing, and soundbars as part of its four key product segments. Sonova has already announced a couple of new innovative audio products coming to market later this year in all the above-mentioned categories.

Sennheiser fans will be happy to know that there are plans to bring new products to the company’s flagship MOMENTUM range. Sonova has also doubled investments into audiophile grade headphones. Sonova says that the premium headphone market is valued at around USD 20 billion and is only expected to grow up to USD 60 billion over the next seven years.