Aiming to further strengthen its leadership in the mobile commerce domain, Snapdeal has acquired Letsgomo Labs, a mobility solutions company, a top official of the e-commerce major said on Monday.
Mobile is one of the key growth drivers of e-commerce in the country. It has been a key focus area for Snapdeal as well.
'Mobile is one of our key focus areas and in a span of just two years, the medium has proved to be one of the biggest growth drivers for the company,' Rohit Bansal, co-founder, Snapdeal, said in a statement here.
'Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives,' he added.
Already, 75% of the orders on Snapdeal come via mobile-based transactions, the company said.
'Mobile will continue to drive e-commerce in the country and how companies utilise this platform will be a key success determinant. We look forward to building world class mobile technology at Snapdeal and set new benchmarks for the industry in this space,' Manav Kamboj, co-founder, Letsgomo said.
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