Sony launches Alpha 1 flagship mirrorless camera in India: Check out price and specs

Sony has just launched its Alpha 1, or A1 flagship full-frame mirrorless camera in India. This is Sony’s most expensive and most advanced consumer-level camera yet and it brings together the best of the Sony A7S III and A7R IV’s features, and more.

The Alpha 1 is also the first Sony camera in the Alpha series that can shoot 8K video, has Eye AF for birds and also comes with S-Cinetone colour profile for video that we’ve seen on the Sony FX line of cinema cameras.

The Sony Alpha 1 costs ₹5,59,990 for just the body and will be available from March 12 on all major online ecommerce platforms and retail stores. This camera comes with the same E-mount system as Sony’s other full-frame mirrorless cameras so you can use lenses you already have.

This camera is meant for professional photographers and videographers who need high-resolution sensors, fast burst shooting and next-gen resolution for filming. The Sony Alpha 1 some with a new 50.1-megapixel stacked sensor that is powered by an upgraded Bionz XR image processor.

The Sony Alpha 1 also comes with an electronic viewfinder (EVF) which sports a maximum refresh rate of 240fps at UXGA resolution and 30fps burst shooting of up to 155 full-frame compressed RAW images with AF/AE tracking and no blackouts.

One of the primary features on the Sony Alpha 1 is its ability to record 8K 30fps, 10-bit 4:2:0 XAVC HS videos. It can also do 4K 120fps video recording. There's also a 5-axis in-body image stabilisation, improved real-time Eye AF for humans and animals, Eye AF for birds (for stills only), AI-based tracking for better autofocus lock on subjects and advanced shooting profiles such as S-Log3.

For storage there are two slots that support SDHC, SDXC cards (up to UHS-II), and CFexpress Type-A cards.

Connectivity options on the Sony Alpha 1 include a Micro-USB port, Bluetooth 5.0, dual-band Wi-Fi, 3.5mm mic terminal, and a LAN terminal. The battery in the Alpha 1, according to the company, is rated for around 430 shots with the viewfinder and around 530 shots with the LCD display. And it can continuously record videos for approximately 145 minutes using the viewfinder and approximately 150 minutes while using the LCD screen.