HT TECH wants to start sending you push notifications. Click allow to subscribe

TikTok users are using alternate platforms but are yet to see any engagement: Reports

While these alternate Indian apps like Chingari, Mitron, Roposo and Sharechat have seen users grow in millions, user engagement is yet to catch up with TikTok’s levels.

By: HT TECH
Updated on: Aug 20 2022, 21:49 IST
Pre-ban, TikTok had the highest share of unique users, more than 40% across all vlogging apps in May, as compared to Mitron, Chingari, Roposo and Sharechat. (Bloomberg)
Pre-ban, TikTok had the highest share of unique users, more than 40% across all vlogging apps in May, as compared to Mitron, Chingari, Roposo and Sharechat. (Bloomberg)

TikTok ban in India saw all the TikTokers move to Indian alternatives like Mitron, Chingari, Roposo Sharechat etc within 48 hours of being banned by the Indian government. While these alternate apps have seen users grow in millions, user-level engagement among Indian social media apps is yet to catch up with TikTok’s level of engagement and reports from research firm KalaGato Pte Ltd.

According to the report, Sharechat and Roposo have gained the most number of installs within two days of the apps getting banned (the ban was announced on June 29). These two were followed by Chingari and Mitron.

You may be interested in

Mobiles Tablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹148,900₹159,900
Buy now
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
₹107,999₹149,999
Buy now
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
₹106,998
Check details
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹87,900
Check details
21% OFF
Acer Swift Go SFG14 41 NX KG3SI 002 Laptop
  • Pure Silver
  • 8 GB RAM
  • 512 GB SSD
₹58,990₹74,999
Buy now
41% OFF
Acer Aspire 5 A515 57G Laptop
  • Gray
  • 16 GB RAM
  • 512 GB SSD
₹52,990₹89,999
Buy now
Acer Aspire 3 A315 24 NX KDESI 004 Laptop
  • Silver
  • 8 GB RAM
  • 512 GB SSD
₹34,990
Check details
40% OFF
Asus VivoBook 15 X515JA BQ322WS Laptop
  • Transparent Silver
  • 8 GB RAM
  • 512 GB SSD
₹31,380₹51,990
Buy now
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹25,999
Check details
55% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹20,999₹47,000
Buy now
32% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹19,674₹28,999
Buy now
Honor Pad X9
  • Gray
  • 4 GB RAM
  • 128 GB Storage
₹16,998
Check details

As of July 4, Chingari had a little more than 4% of the unique users between Sharechat, Roposo, Mitron, TikTok and itself while Mitron commanded 3%. TikTok’s unique user base dropped from 32.2% on June 29 to a 10.5% on July 1. And it just got worse over time till the app stopped working on smartphones and got pulled off app stores.

Pre-ban, TikTok had the highest share of unique users, more than 40% across all vlogging apps in May, as compared to Mitron, Chingari, Roposo and Sharechat.

According to KalaGato’s Chief Business Officer Aman Kumar, TikTok’s user base is a loyal one and while these other apps have managed to emulate TikTok, original TikTok users may shift back to the Chinese app as soon as the ban is lifted.

Going by KalaGato’s data, users have shifted to these alternatives now that TikTok is banned, but user engagement indicators like app open rates and average session times recorded on the alternatives are nowhere close to TikTok’s engagement levels.

Before June 29, TikTok’s daily session time (total time spent by a user in a 24-hour period on the app) hovered between 45 to 50 minutes a day. TikTok’s open rates (the number of times a user opened the app daily) was between 9 to 12 times.

According to KalaGato, TikTok’s open rates currently trail between 2 to 3 times a day - assuming the app is not working this is probably the users doing it out of habit and out of hope.

As of July 4, Chingari’s and Mitron’s open rate stood at 4.4, however, it was higher for Sharechat and Roposo with 8.7 and 6.0 respectively.

Sharechat also clocked a higher daily session time of 22.1 minutes per user while Roposo recorded 14.5. Chingari recorded a total session time of 5.3 mins and for Mitron it was 7.7 mins daily per user. All these numbers are as of July 4.

Thes numbers might have gone up over the last week as TikTok users get more accustomed to these Indian alternatives and start using them more frequently. However, all these apps have a long way to go to match up to the kind of user engagement TikTok had.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on ,Twitter, Facebook, , and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 12 Jul, 20:00 IST

Sale

Mobiles Tablets Laptops
4% OFF
Samsung Galaxy S24 Ultra
  • Titanium Black
  • 12 GB RAM
  • 256 GB Storage
₹129,999₹134,999
Buy now
13% OFF
Xiaomi 14
  • Matte Black
  • 12 GB RAM
  • 512 GB Storage
₹69,999₹79,999
Buy now
10% OFF
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹72,200₹79,900
Buy now
12% OFF
IQOO 12 5G
  • Legend
  • 12 GB RAM
  • 256 GB Storage
₹52,999₹59,999
Buy now
35% OFF
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹25,925₹39,999
Buy now
38% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹20,999₹34,000
Buy now
50% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹12,999₹25,999
Buy now
57% OFF
Honor Pad X8
  • Blue Hour
  • 3 GB RAM
  • 32 GB Storage
₹8,999₹20,999
Buy now
29% OFF
Infinix INBook X2 Plus XL25 Laptop
  • Grey
  • 8 GB RAM
  • 512 GB SSD
₹38,990₹54,990
Buy now
9% OFF
HP Envy 13 X360 13 ag0035au 5FP71PA Laptop
  • Dark Ash Silver
  • 8 GB RAM
  • 256 GB SSD
₹78,699₹86,507
Buy now
31% OFF
Asus ROG Zephyrus G14 GA401QH HZ077TS Laptop
  • White
  • 8 GB RAM
  • 1 TB SSD
₹94,999₹137,990
Buy now
13% OFF
Lenovo Legion Pro 5 16IRX8 82WK00LPIN Laptop
  • Onyx Grey
  • 32 GB RAM
  • 1 TB SSD
₹135,999₹156,000
Buy now
NEXT ARTICLE BEGINS