Uable, Leher to Zorro, check out the top 5 desi apps trending among younger consumers

The world is changing at a very fast pace and so are social apps. While existing social apps in the market continue to innovate and attract all age groups, Gen Zs and millennials, today are more drawn towards platforms that are focused on community engagement, authenticity, transparency- in short, those that enable them to connect with like-minded people. Today's youngsters particularly are looking for spaces that are safe, relatable and fun. Currently India is witnessing a host of desi social apps exclusively catering to specific communities. Below are the top 5 desi apps challenging the status quo of the social media biggies:

1. Uable app: Uable is a social app for teens that enables them to discover content, make friends, and shop for products and services by top brands. This vertical network is powered by content and community, with an exclusive marketplace featuring both local and global brands. The app also empowers Gen Z youngsters to make and drive financial decisions.

2. Qlan app: It is a mobile networking platform dedicated to the gaming and esports community. The genre-specific social platform will allow users to create custom profiles, sync their game statistics, connect and communicate with other gamers, create teams, share gaming content and more. Qlan is designed to unify and engage gamers and esports enthusiasts, build a credible community and facilitate the creation of an industry complementing the gaming ecosystem. The app is targeting the age group of 13 to 25 years.

3. Swell: Swell is a new voice-based social platform. Every post on Swell is up to 5 min of audio and can have links and photos. Creators on Swell can create their own ‘Swellcast’ and build their audio profile in any native language of their comfort. Swell recently launched a nationwide student ambassador program, which aims at giving voice to the GenZ community by helping them drive conversations around topics like student life, self-care, pop culture, social media, photography, mental health, relationships, and others.

4. Leher: A live discussion app, Leher lets users join live, real-time discussion clubs around topics that pique their interest. The idea is to get into discussions with like-minded people on their favourite topics. Users can either start new conversations or join existing ones. These conversations can be either in an audio-only format or in a live video format. The app also features a monetization model for content creators, who can use the platform to conduct discussion sessions with their audiences.

5. Zorro: A new-age social network to pseudonymously expresses users' thoughts. This app aims at giving people a space to express themselves, without the fear of being attacked publicly on social media. Zorro has a dislike button and is devoid of the direct messaging option. The feed on the app is localized based on interest and events. For instance, if you are a student, he/she will see more content related to campus life. If it is a startup founder, the timeline will have more startup-related content and discussions, to pull in more users.