Vivo expands its retail footprint in India, opens its 500th store

Vivo, earlier this year, launched its flagship experiential retail store in Mumbai. Today, the company said that it is expanding its retail footprint in India by opening its 500th store in the country.

Vivo said that with these 500 exclusive stores, Vivo’s network of exclusive stores is spread across more than 280 cities in India covering major Tier 1, Tier 2 and Tier 3 cities. The company said that it has added more than 150 stores in 2020 as a part of its plans to further expand its footprint in premium experiential retail in India.

Vivo also announced that it plans to expand its network of retail stores in India to over 650 exclusive stores by 2021.

Vivo said that to enhance the customer buying experience, multiple zones have been added in these exclusive stores wherein customers can get a live demo of Vivo smartphones with a touch-enabled LED screens along with a separate accessory and IoT zone. The company also stressed on the fact that all of its stores stringently follow hygiene and social distancing in the post-Covid-19 era to provide a stress-free environment to consumers.

"We are pleased to achieve this milestone of 500 exclusive stores in India. We believe that the offline channel is preferred by customers, as they like to experience the product before making a purchase decision...With our extensive offline network of 70,000 general trade stores, 4,000 modern trade outlets and 500 exclusive stores, we shall continue to focus on offering a premium experiential retail experience to our customers,” Nipun Marya, Director-Brand Strategy, Vivo India, said on the occasion.