WhatsApp has launched its payments feature in Brazil today. WhatsApp Payments will be powered by the Facebook Pay technology and the payments are going to be processed by Brazilian fintech company Cielo.
Mark Zuckerberg took to Facebook to announce the launch today, “We're making sending and receiving money as easy as sharing photos. We're also enabling small businesses to make sales right within WhatsApp,” he explained in his post.
Brazil was the second country to get WhatsApp Payments after India. While it has been officially rolled out in Brazil, it’s still on testing mode here due to regulatory roadblocks. WhatsApp started testing its payments feature in India in 2018.
For it’s Brazil chapter, WhatsApp has tied up with several local merchants and users can chat with them and make payments easily. You will need to add your debit or credit card details just one time to start the payments process. For now, WhatsApp Payments in Brazil is supporting credit cards from Visa, Mastercard, Banco Do Brasil, Nubank and Sicredi networks.
Sending money or purchasing anything on WhatsApp is free for individuals. Businesses, however, will need to pay a processing fee to receive payments that customers have paid. Going forward, WhatsApp wants to let people use a single card across all of Facebook’s suite of apps and services.
Zuckerberg had announced earlier this year that WhatsApp Payments will be launched in several countries over the next six months.
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