HT TECH wants to start sending you push notifications. Click allow to subscribe

Why Tinder delayed its interactive video series, Swipe Night

Tinder introduced Swipe Night back in September last year. The company defined the service as a “first-of-its-kind, original interactive adventure that represents a whole new way to match.”

By: HT CORRESPONDENT
Updated on: Aug 20 2022, 19:49 IST
Tinder Swipe Night (Tinder)

Tinder, the popular dating app recently introduced its own interactive video series called Swipe Night. The in-app apocalyptic adventure, which was expected to reach India soon, has now been delayed indefinitely. The company announced it in the official newsroom website. The reason for the delay is coronavirus outbreak and the number of people it has affected around the world. Since Swipe Night is an apocalyptic adventure interactive video series, Tinder thinks it might not be the right time to launch it. The firm has also not revealed when exactly will it launch the interactive video series.

"We've decided not to launch the Swipe Night series around the world this weekend. We were excited to bring this innovation to our members outside of the US, but given the series' apocalyptic theme, and because we are sensitive to the current events our members are experiencing, we felt it would be difficult to launch it in the right spirit," stated the post.

You may be interested in

Mobiles Tablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹148,900₹159,900
Buy now
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
₹107,999₹149,999
Buy now
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
₹106,998
Check details
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹87,900
Check details
21% OFF
Acer Swift Go SFG14 41 NX KG3SI 002 Laptop
  • Pure Silver
  • 8 GB RAM
  • 512 GB SSD
₹58,999₹74,999
Buy now
39% OFF
Acer Aspire 5 A515 57G Laptop
  • Gray
  • 16 GB RAM
  • 512 GB SSD
₹54,949₹89,999
Buy now
22% OFF
Acer Aspire 3 A315 24 NX KDESI 004 Laptop
  • Silver
  • 8 GB RAM
  • 512 GB SSD
₹33,499₹42,999
Buy now
40% OFF
Asus VivoBook 15 X515JA BQ322WS Laptop
  • Transparent Silver
  • 8 GB RAM
  • 512 GB SSD
₹31,350₹51,990
Buy now
34% OFF
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹26,299₹39,999
Buy now
55% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹20,999₹47,000
Buy now
32% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹19,749₹28,999
Buy now
Honor Pad X9
  • Gray
  • 4 GB RAM
  • 128 GB Storage
₹14,999
Check details

Also read: Women are taking the lead on Tinder, says India head Taru Kapoor

Also read: Looking for a smartphone? To check mobile finder click here.

Tinder introduced Swipe Night back in September last year. The company defined the service as a "first-of-its-kind, original interactive adventure that represents a whole new way to match." The first-person adventure has some 'key turning points' where the Tinder members will decide what happens next. It also impacts who they match with in the end. "Now that half of Tinder members are Gen Z (18-25), we've built an entire experience that speaks their language. We can't think of a better way to break the ice than over emojis and the apocalypse," states the post.

The company is making this move in order to tap in to the Gen-Z crowd, which now comprise majority of users on the platform.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on ,Twitter, Facebook, , and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 13 Mar, 20:40 IST
Tags: