World MSME Day 2021: WhatsApp Business has helped businesses leverage the platform to connect to consumers and sell their products in an easier and faster way. It is a tool to reach out much more directly and effectively to promote business. WhatsApp Business currently has over 15 million monthly users in India. Facebook has also been introducing new features to make WhatsApp Business more accessible to businesses and users, including rolling out new features such as alerting people when a popular item is back in stock.
International Micro, Small & Medium Enterprises (MSME) Day is all about celebrating the role of entities that boost economic growth - as much as 90% of business is generated via MSMEs and the segment is also a massive generator of jobs.
And WhatsApp has become one of the popular digital platforms for MSMEs. On the occasion of MSME Day, here are some tips and tricks that businesses can leverage on WhatsApp Business.
WhatsApp Business Labels
The WhatsApp Business app offers labels that can help businesses easily find their chats and messages and arrange them. Labels can be created using different colours or names, and can be added to either a complete chat, group or specific message in a chat as well.
WhatsApp lets you create a maximum of 20 labels. You can swipe left, then go to More > Chat Labels for a single chat or group chat. For a single message in a chat, tap and hold the message then go to More > Labels. You can also edit labels by going to the top of the chat tab and swiping down to manage your labels.
WhatsApp Business QR Codes
QR Codes are an easy and simple way for consumers to connect with businesses. By simply scanning the QR code that is on a storefront, product packaging or receipt, consumers can directly chat with the business. You can create a QR code for your business by going to the settings menu, then going to Business Tools > Short Links. Then select the View QR Code option.
WhatsApp Business Messaging tools
There are different messaging tools designed to help business owners streamline their operations and also save time. Features like quick replies allow businesses to prepare automated responses for frequently asked questions. Then there are away messages as well so businesses can inform customers when they can expect a reply.
WhatsApp Business sticker packs
WhatsApp stickers are popular and widely used. This year WhatsApp launched business-themed sticker packs as well. The ‘Open for Business’ sticker packs feature stickers with messages such as “Sorry Closed”, “Shop Local”, “Free Delivery”, and more. These stickers can be used for a more fun conversation between business owners and consumers.
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