Apple iPhone 12 series does an iPhone 6, crosses this mark; also beats iPhone 11

Apple iPhone 12 series was launched last year, which has now become one of the most popular smartphone series launched by the company, according to an analytics firm. Here’s what you need to know about how the iPhone fared in the market this year.

The iPhone 12 and iPhone 12 mini in the new purple colour.  (Apple)

A good measure of the success of any smartphone is the number of units sold by the company, and it looks like Apple iPhones are more popular than ever. The latest sales figures shared by an analytics firm seem to confirm that demand for smartphones from Apple remain high, and that the company's iPhone 12 series has been particularly successful since it was launched last year. It also managed to keep up with the tremendously successful Apple iPhone 6 and beat iPhone 11.

According to a report from 9to5Mac, analytics firm Counterpoint Research notes that sales of the Apple iPhone 12 series put it ahead of the 2019 iPhone 11, which was one of the most popular smartphones the year after it was launched. The report states that Apple managed to cross the 100 million unit sales mark for the iPhone 12 series in April, which is two years earlier than that of its predecessor. It is worth noting that Apple itself does not release official statistics with regard to the global sales of its iPhones.

iPhone 12 sales compared to the iPhone 6 and the iPhone 11 series. (Counterpoint Research)

iPhone 12 sales compared to the iPhone 6 and the iPhone 11 series. (Counterpoint Research)

The analytics firm notes that as Apple was able to record high sales of the iPhone 12 series within 7 months, it puts the smartphone series within the range of the extremely successful 6 series, that was launched while the industry was transitioning to 4G – despite the fact that the iPhone 5 was the first iPhone with support for the technology. Similarly, the iPhone 12 was the first iPhone series to support 5G connectivity. According to the report, over 40 percent of the global iPhone 12 Pro Max sales in the first seven months were in the United States.

Moreover, the report also suggests that iPhone preferences among purchasers has shifted with the iPhone 12 series in comparison with the older iPhone 11 series. The firm found that more customers preferred the most expensive version of the iPhone 12 smartphone series – the iPhone 12 Pro Max. While the highest version of the iPhone 12 accounted for 29 percent of all sales, the figure was lower at 25 percent for the iPhone 11 Pro Max. The company believes that Apple's iPhone 12 series managed to gross 22 percent more revenue than the previous series within seven months for this reason.