Google CEO Warns Against Rush to Deploy AI Without Oversight | Tech News

Google CEO Warns Against Rush to Deploy AI Without Oversight

Asked in a 60 Minutes interview about what keeps him up at night with regard to AI, Google CEO Sundar Pichai said “The urgency to work and deploy it in a beneficial way, but at the same time it can be very harmful if deployed wrongly.”

By:BLOOMBERG
| Updated on: Apr 18 2023, 07:52 IST
Tim Cook, Sundar Pichai to Satya Nadella, KNOW how top tech CEOs are fighting cyber threats
Sundar Pichai
1/5 Cybersecurity threats have become a major concern with a growing number of high-profile data breaches and cyber-attacks on companies of all sizes. The risk of cyber-attacks is expected to increase as more businesses continue to rely on digital technologies and the internet to operate. In response, top industry leaders are taking proactive steps to address these threats and ensure the safety and security of their organizations and customers. Let’s see how leading tech CEOs are addressing the situation. (Pexels)
Sundar Pichai
2/5 Satya Nadella, CEO of Microsoft: Under Satya Nadella, the company has invested heavily in developing new cybersecurity technologies and solutions. Microsoft has developed advanced threat protection tools that use artificial intelligence and machine learning to detect and respond to cyber-attacks in real-time. Recently, the company has launched Copilot tools which uses OpenAI's new GPT-4 language system to ward off hacks and clean up systems after an attack.  (Reuters)
Sundar Pichai
3/5 Sundar Pichai, CEO of Google: Google has developed some of the most advanced security technologies in the industry. Under Sundar Pichai, the company has continued to prioritize cybersecurity and has developed a range of tools and solutions to protect its users and their data. Google's Advanced Protection Program provides additional security features to high-risk users, such as journalists, politicians, and executives, to protect them against targeted attacks. (AFP)
Sundar Pichai
4/5 Jeff Bezos, CEO of Amazon: The company has developed a range of cybersecurity tools and services, including AWS Shield, which provides protection against DDoS attacks, and Amazon GuardDuty, which uses machine learning to detect threats in real-time. (AFP)
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5/5 Tim Cook, CEO of Apple: Apple has developed a range of security features, including end-to-end encryption and two-factor authentication, to protect its users' data. Additionally, Apple has taken a strong stance on data privacy and has refused to cooperate with government requests for user data, even in high-profile cases. (AFP)
Sundar Pichai
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“We don’t have all the answers there yet, and the technology is moving fast,” Pichai said. “So does that keep me up at night? Absolutely.” (AP)

Alphabet Inc. and Google Chief Executive Officer Sundar Pichai said in an interview broadcast Sunday that the push to adopt artificial intelligence technology must be well-regulated to avoid potential harmful effects.

Asked in a 60 Minutes interview about what keeps him up at night with regard to AI, Pichai said “The urgency to work and deploy it in a beneficial way, but at the same time it can be very harmful if deployed wrongly.”

Mountain View, California-based Google has been among the leaders in developing and implementing AI across its services. Software like Google Lens and Google Photos rely on the company's image-recognition systems, while its Google Assistant benefits from natural language processing research that Google has been doing for years. Still, its pace of deploying the technology has been deliberately measured and circumspect, whereas OpenAI's ChatGPT has opened up a race to move forward with AI tools at a much faster clip.

“We don't have all the answers there yet, and the technology is moving fast,” Pichai said. “So does that keep me up at night? Absolutely.”

Google is now playing catch-up in looking to infuse its products with generative AI — software that can create text, images, music or even video based on user prompts. ChatGPT and another OpenAI product, Dall-E, showed the technology's potential, and countless businesses from Silicon Valley to China's internet leaders are now getting involved in presenting their own offerings. Former Google CEO Eric Schmidt urged global tech companies to come together and develop standards and appropriate guardrails, warning that any slowdown in development would “simply benefit China.”

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Despite the sense of urgency in the industry, Pichai cautioned against companies being swept up in the competitive dynamics. And he finds lessons in the experience of OpenAI's more direct approach and debut of ChatGPT.

“One of the points they have made is, you don't want to put out a tech like this when it's very, very powerful because it gives society no time to adapt,” Pichai said. “I think that's a reasonable perspective. I think there are responsible people there trying to figure out how to approach this technology, and so are we.”

Among the risks of generative AI that Pichai highlighted are so-called deepfake videos, in which individuals can be portrayed uttering remarks that they did not in fact give. Such pitfalls illustrate the need for regulation, Pichai said.

“There have to be consequences for creating deepfake videos which cause harm to society,” he said. “Anybody who has worked with AI for a while, you know, you realize this is something so different and so deep that we would need societal regulations to think about how to adapt.”

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First Published Date: 18 Apr, 07:52 IST
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