Here’s how Apple is indirectly promoting Fitness+ via the Music app | HT Tech

Here’s how Apple is indirectly promoting Fitness+ via the Music app

In the ‘Studio Series Playlist’ you can get different types of music based on your workouts, such as cycling, treadmill, rowing, HIIT and others.

By: HT TECH
| Updated on: Jan 03 2021, 14:26 IST
Apple Music Fitness playlist.
Apple Music Fitness playlist. (HT Tech)

Apple is trying a different way to promote its new workout service Fitness+. The company has already touted about its service's deep integration with Apple Music app. And now, without directly advertising it, the iPhone maker is using Apple Music to promote Fitness+.

In the Apple Music app, you can now see a dedicated category for Fitness+ workout called as the ‘Fitness' category. It offers you a variety of playlists dedicated to Apple Fitness+. Apple is also referring to them as ‘Studio Series Playlists' and adds that these are curated by the Apple Music editors and Fitness+ trainers.

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“The Apple Fitness+ team gathers some of the world's best trainers to coach you through rewarding workouts for all levels of fitness or experience. So they know a thing or two about motivation—and how music can play a part. To accompany your next workout, the trainer team, along with Apple Music's editors, has curated the Studio Series of playlists, with each set of tracks calibrated and designed to keep your energy up and help you complete that last set, run the last mile, or hold that last pose. Choose your workout, hit play, and prepare to crush it.”

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In the ‘Studio Series Playlist' you can get different types of music based on your workouts, such as cycling, treadmill, rowing, HIIT and others. In addition, the company also has specific genres of playlists, including “Country Run” and “Pure Dance Row.”

You can also find these playlists by navigating to the search tab inside the Apple Music app, and typing ‘Fitness'.

Besides the playlist, the Cupertino firm is also offering different songs for specific workouts in the Fitness app itself under the Fitness+ tab. For each workout there is a music button that will directly navigate you to the same playlist inside the Apple Music app.

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First Published Date: 03 Jan, 14:26 IST
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