'Khatron Ke Khiladi' launched as a 3D interactive game

'Khatron Ke Khiladi - Darr Ka Blockbuster' is the stunt-based action reality TV show which has entertained audiences for over three weeks. It is being broadcasted on Colors channel.

By:PTI
| Updated on: Apr 15 2014, 22:03 IST

Makers of the television-basedaction-adventure show 'Khatron Ke Khiladi' announced the launch of a 3D interactive game in Mumbai on Tuesday, which would be available for free download on iOS and Android platforms.

'Khatron Ke Khiladi - Darr Ka Blockbuster' is the stunt-based action reality TV show which has entertained audiences for over three weeks. It is being broadcasted on Colors channel.

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The interactive game 'Khatron Ke Khiladi - The Game' aims to recreate the adventure show's experience and enhance audience engagement as part of its digital strategy.

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'Digital strategies today go beyond the realm of audience outreach through social media platforms and increasingly focus on engaging with them to create a strong brand recall and relationship,' Colors Digital Head Vivek Srivastava said.

Designed by Gameshastra Solutions Pvt Ltd, the game is an adventure-based interactive cellular phone-based game, which would allow players to raise their scores on the basis of adventure games played in virtual reality.

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First Published Date: 15 Apr, 21:59 IST
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