Motorola focused on software, customer experience

American mobile device and technology company Motorola Mobility on Monday said it was more focused on leading innovation via software in order to enhance consumer experience on their devices.

Carl Steen (L), Director of Product Management at Motorola Mobility with Amit Boni, General Manager of India Operations pose during the launch of its new mid-range smartphone, Moto X Play, in New Delhi. Photo: PTI

American mobile device and technology company Motorola Mobility on Monday said it was more focused on leading innovation via software in order to enhance consumer experience on their devices.

'While Lenovo is more to do with hardware, high-end specifications, Motorola has always been more focused on software so that we can give consumers a better and a personalised experience on their Motorola devices,' Amit Boni, general manager of Motorola India, told IANS on the sidelines of a smartphone launch.

Chinese multinational computer technology company Lenovo on October 30, 2014, had said that it had completed the acquisition of Motorola and will run it as a wholly-owned subsidiary. Motorola was a part of Google before being acquired by the Chinese firm.

'We re-entered the India market back in February 2014 and have nearly sold 5.6 million handsets since then,' Boni said, adding: 'Motorola's market share in India was nearly the same as of its parent Lenovo as per market research firm International Data Corporation (IDC) data.'

IDC data shows that both Lenovo and Motorola jointly have a market share of six percent though the Motorola top executive said that it is third largest smartphone brand in the country in terms of revenue.

Asked about strategies to capture more market share in India, Boni said: 'The company was focused on post-sales service even though Motorola's service centres have recorded the least visits from customers.'

'We also have included a Moto Care app on the phone along with a Moto Care on wheels to aid the customers. The Moto Care on wheels programme has now been extended to Mumbai and Bengaluru after being started in Delhi,' he added.

The company also offers a doorstep service for post sales service.

'We currently have 160 service centres in the country out of which 40 are exclusively for Motorola handsets,' Boni explained, alluding that there would be no change in sales policy and Motorola would stick to the online route with e-commerce player Flipkart.

The company on Monday also launched a new smartphone - Moto Play - priced at ₹ 18,499 thereby expanding its Moto X series in the country.

The new phone will come with a 64-bit 1.7GHz octa-core processor coupled with a 2 GB RAM unit and Adreno 405 GPU. Interestingly, the Moto Play, which supports dual 4G LTE-compliant nano SIMs, comes with a 21-megapixel rear camera with dual LED flash.

The front camera is a five-megapixel unit. The phone will draw power from a 3,360 mAH battery and will have a 5.5-inch Corning Gorilla Glass display.

In terms of storage, the phone will be available in two variants - 16 and 32 GB of internal memory and both of it can be expanded to 128 GB using a micro-SD slot. The Moto Play will run the latest Android 5.1.1 although the company didn't hint about any update to Marshmallow.