Sony Alpha 7S III camera with BionZ XR image sensor launched at ₹3,34,990

Sony, the firm that has been leading the image sensor market, has launched its new premium DSLR, Alpha 7S III in India. The camera itself costs ₹3,34,990 and will be going on sale starting October 14 from all Sony Center, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India.

The highlight of the Alpha 7S III is the new BIONZ XR image processing engine that has eight times more processing power than its predecessor. There is a 12.1-megapixel full-frame Exmor R CMOS image sensor that captures the images. The camera is also known for its ISO range sensitivity from 40 – 409,600, and improved image quality by approximately 1 stop noise reduction. It can shoot videos in 4K 120p, 10 bit 4:2:2 color depth, All-Intra recording, XAVC HS format with H.265 codec.

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Sony says that due to the new heat dissipating mechanism and dual slot relay recording, the Alpha 7S III can shoot over one-hour long 4K 60p 10-bit 4:2:2 videos. Adding to this is the 5-axis optical in-body image stabilization that aims to deliver a stable shot even when the camera is handheld. As for the screen, there is a side opening variable angle 3.0 type 1.44 million-dot touch LCD that has a revised menu structure for easier navigation and intuitive control.

As mentioned by the Japanese tech firm, Alpha 7S III has two CFexpress Type A compatible media slots that can support UHS-I and UHS-II SDXC/SDHC cards.

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“The Alpha 7S III opens up a new world of possibilities for new age content creators. It is the ultimate representation of our efforts to deliver the best technology to our customers”, said Mukesh Srivastava, Digital Imaging Head at Sony India. “Engineers at Sony are continuously involved in multiple customer surveys and Alpha 7S III is a result of many such survey findings. It combines the classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the industry today at any price segment.”