Flipkart partners with Nepal’s Sastodeal to enable cross-border trade for Indian MSMEs

Flipkart on Friday announced a strategic partnership with Sastodeal, an e-commerce company in Nepal. The partnership is aimed at giving cross-border trade opportunities to its sellers. 

Under the partnership, Sastodeal will host products from Flipkart sellers across categories including babycare & kids, audio devices, men’s clothing, women's ethnic wear, and sports & fitness, among others. These sellers will now have access to customers in Nepal. In the first phase, the partnership will see more than 5,000 products listed on Sastodeal.

Flipkart is hopeful such partnerships will give sellers further confidence in joining the e-commerce space. Flipkart said that it has 2,00,000 sellers across in India. The company pointed out that over 50% of sellers come from smaller cities such as Jaipur, Lucknow, Ludhiana, Meerut, Surat, Kanpur, Agra, Coimbatore, and Ahmedabad, among others.

Jagjeet Harode, Head of Marketplace, Flipkart, said, “The partnership with Sastodeal, a homegrown brand like ours, will not just open doors for a wider market reach to our sellers but also allow them to boost their business significantly. E-commerce business in Nepal has huge potential as more and more consumers take to online shopping. The trust a brand like Flipkart has amongst consumers along with the love of a local company like Sastodeal enjoys; makes the value proposition for consumers even more exciting. We are confident that new growth avenues such as this will boost the economic sentiment and growth prospects for local MSMEs in India.”

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Amun Thapa, CEO, Sastodeal, said, “The opportunity brought by Flipkart for Nepalese consumers is going to build a strong growth story for e-commerce in our country. Customers in Nepal increasingly look forward to products with best in class features and quality, and with a trusted brand like Flipkart, we can fulfill their requirements and enhance their experience on our platform. We are ensuring that customers get access to these products readily and hoping that together, this partnership can modernize the consumer landscape in Nepal significantly, especially in the current times.”