Instagram is testing a “Collab” feature that will let you co-author posts and Reels

Instagram is testing a new feature called “Collab” and it does exactly what the name suggests. This new feature is going to let you collaborate with other Instagram users to make Feed Posts and Reels. With Collab, you can invite another person/account to “show up as a collaborator” on the post or Reel. And if they accept your invitation, both the accounts will appear in the post or Reel header. And it is also going to be shared to both sets of followers.

A feature like this makes is easier for influencers and content creators to share posts and Reels they make in collaboration with others. Currently, if you make content in collaboration with another person or account, either one of you will have to post it on your feed and then the other can share it on theirs. The Collab feature will automatically share the content on both feeds saving you that little time and hassle. This new Collab feature is also going to ensure that both the content creators involved can see the the shared feedback.

India is one of the first two countries where Instagram Collab is being tested and globally it is being tested with only a small percentage of Instagram users. So if you don’t see this feature available to you right now you will have to wait till the testing is over and it is officially rolled out.

How does Instagram Collab work?

- You upload a feed post or create a Reel as you normally would.

- When you get to the end of your share screen, you’ll see the option to “Tag People”.

- When you click on “Tag People” you will get an option to invite a collaborator by clicking on “Invite Collaborator”.

- Post this you can search for an account and add them as a collaborator. The account you are inviting will need to accept your invite and only public accounts who are receiving the test experience can be invited to ‘Collab’/co-author right now.

- Once the account has accepted the collaboration invite, they will be added to the tag screen and also noted in the header of your post.

Instagram is also getting a new Sensitive Content Control feature that will let users control how much “sensitive” content they see on your Explore feed.