The global smartphone market suffered its worst fall due to the pandemic. Similar trends were observed in markets like India and China. Sales of iPhones however in China fell by 1% only and this contributed to the overall market share. iPhone 11 in particular was the best-selling smartphone in China last quarter.
According to a report by Counterpoint Research, iPhone 11 has continued to remain the best-selling smartphone for seven consecutive months. Apple had shut its retail stores in China due to the pandemic, but this didn't keep people from buying them as the e-commerce platforms were busy selling them, the report added.
Apple also had a strong growth in India during Q1 2020 where it increased by 78% year-on-year. Biggest credit for this growth goes again to the iPhone 11. Adding to it was multiple discounts on e-commerce platforms like Flipkart and Amazon helped push the growth, Counterpoint Research said. Apple is also the leading brand in the ultra-premium segment which categorises phones priced more than ₹45,000.
Apple recently launched the iPhone SE 2nd gen which is yet to hit the shelves in India and China. Apple is however expecting a good demand for the iPhone SE 2. CEO Tim Cook during Apple's earnings call said that he expects the iPhone SE 2 to do well in areas where average income is less. Cook also said that the iPhone SE 2 (A13 Bionic) is faster than the fastest Android phones.
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