Koo launches a new logo

Indian social networking platform Koo on Thursday introduced a new logo. The company said the logo was a continuation of the yellow bird but with a fresh look.

“Social connectivity and flow of information is one of the signs of a civilized society. The Koo App is connecting millions of people around the country and around the world as well. Today, I am happy to launch the new logo of the Koo App. My congratulations to Aprameya and his team, for coming up with such a brilliant social media app in such a short period of time,” said Art of Living founder Sri Sri Ravi Shankar, who inaugurated the logo.

In case you did not know, Koo had launched last year with a special focus on Indian language users. The platform, also touted as a desi alternative to Twitter, comes with features such as hashtags, reposts (Re-Koo or Re-Koo with Comment), and a trending section.

The service had shot to fame earlier this year when Twitter clashed with the Indian government over the removal of certain posts. Prominent officials joined Koo and asked their supporters to follow suit. According to a Bloomberg report, the move led to a 20-fold growth in terms of daily users, overwhelming the servers and 10-person engineering team at parent Bombinate Technologies Pvt.

The sudden rise of Koo also triggered privacy concerns over how it collected and managed users’ data. There were also concerns over one of its Chinese investors, Shunwei Capital.

Koo-parent Bombinate Technologies in March announced that Shunwei had exited from the company. Existing investors along with a bunch of individuals, including former Indian cricketer Javagal Srinath, BookMyShow founder Ashish Hemrajani, Udaan co-founder Sujeet Kumar, Flipkart CEO Kalyan Krishnamurthy and Zerodha founder Nikhil Kamat, bought out Shunwei’s minority stake in the firm.