Google has launched a new programme which will help developers make money from non-paying app users. Called 'rewarded products', Google will help developers monetise apps by showing ads in a video format.
Users can choose to watch the video advertisement and after completion will receive in-app currency. The virtual money can be used for paying for in-app content or apps via Google Pay. Google also shared an example where users who watched the video ad received 100 coins.
"Developers are increasingly using multiple methods to monetize their apps and games. One trend has been to reward users for a monetizable action, like watching a video, with in-game currency or other benefits. This gives users more choice in how they experience the app or game, and has been an effective way to monetise non-paying users," said Google in a blog post.
The new tool may see an instant adoption by developers as the process of integration is fairly simple. Google says developers can do so with a few additional API calls and don't need any extra SDK integration.
Google's latest programme comes amid growing demands from developers to reduce the 'app store tax'. Google currently has 30-70 split which many developers deem too steep. The app store tax has also compelled several top developers to launch their apps bypassing app stores.
Recently, popular game Fortnite was made available on Android directly to users instead of getting listed on Play Store.
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