Samsung takes a shot at Apple in an 'Epic' way; Here's what is happening

This year the tech industry saw a major tussle between iPhone maker, Apple and Fortnite developer Epic Games, which ultimately led to Fortnite being removed from Apple App Store. In the past, the Epic Games CEO, Tim Sweeney has been vocal about Apple arm twisting developers as per its will. And now, the company has teamed up with Samsung to indirectly take a shot at Apple.

Samsung and Epic Games have partnered to send a gift pack to online influencers containing a free Fortnite custom jacket with Apple inspired logo and packaging. All this comes in addition to a Galaxy Tab S7 tablet. 

Also read: Samsung announces "The First Look 2021" event for Jan 6; New phone and TV display tech expected

There is also a note inside that reads. 

Hi there,

Fortnite was named the Samsung Galaxy Store Game of the Year for 2020. In celebration, we’ve teamed up with Samsung to send you a special box of #FreeFortnite gear.

While Fortnite may not currently be available on the App Store or Google Play, you can still get the latest Fortnite updates directly from the Epic Games app on the Galaxy Store. Spread the word. #FreeFortnite.

Thank you,
The Epic Games Team

For Samsung, this partnership with Epic seems profitable in two ways. First, it allows them to make fun of Apple, which is considered as one of its arch rivals in the tech industry. And second, it also acts as a selling point for Galaxy smartphones.

For those unaware, Fortnite is also not available on Google's Play Store. It can, however be downloaded from Samsung's Galaxy app store, which is only available via Samsung's handsets.

Also read: Most Indians consider buying 5G ready phones, Oppo, Samsung preferred brands: CMR

This is not the first time that Epic has tried to provoke Apple. During the August Fortnite tournament it handed out the same free Fortnite logo hat along with a new jacket in the same rainbow colour scheme and type phase which was reminiscent of Apple's classic rainbow logo. The company has also created a parody video of Apple's “1984” Mac advertisement.

All this is happening while both the companies battle in court.