ShareChat partners with Audible Magic to manage use of music

ShareChat on Monday announced a partnership with Audible Magic, which is a California-based content identification provider. As a part of the partnership, Audible Magic will provide a comprehensive reference registry containing over 40 million registered works representing global and local music from across the world.

Audible Magic will enable ShareChat to proactively address both licensed and misuses of copyright media.

To give you a brief about Audible Magic, it has a comprehensive reference registry containing tens of millions of registered works representing music from over 150 territories, with hundreds of thousands of new tracks added each month. Search results on Audible Music operate on files as short as five seconds and typically complete in one second or less, with virtually zero false positives, which is key to scaling, automating, and ensuring a smooth user experience.

“With a growing community of users and the large magnitude of fresh new content created every day, ensuring copyright protection is an important goal at ShareChat. With the addition of Audible Magic audio fingerprinting technology, we look forward to a partnership which will help us achieve that with their expertise in automatic content recognition solutions." Berges Y Malu, Director, ShareChat said on the occasion.

Notably, the announcement comes shortly after the Indian social media firm partnered with Times Music to expand its music catalogue for ShareChat and Moj users.

In addition to that, the company has also partnered with Saregama to bring its entire music catalogue to its two platforms.